This was the week that Snoop Dogg teaches David Beckham to rap, Louis Vuitton design a man-bag for the World Cup trophy, Wayne Rooney reveals Coco Pops are the key to his success and Francesco Totti takes down Mario Balotelli with an unmissable 'tackle'.

World Cup to wear Louis Vuitton dress

Not to be outdone by all the louis vuitton bags toting super-star footballers in South Africa this summer, the venerable World Cup trophy will don its very own de rigueur Louis Vuitton carry-case.

Yes, that's right! FIFA have done away with 80-years of austere history and bowed to the faddish nature of modern football by allowing the French luxury louis vuitton bags manufacturer to design a new box in which to transport the solid 18-carat gold trophy.

What next? Will it start wearing flip-flops with socks and begin furiously texting with headphones in its ear every time it sees a journalist?

"When you have the most beautiful girl in the world you hope she will wear the most beautiful dress," Jerome Valcke, secretary general of FIFA, explained. "That's exactly what we've done."

Coco Pops key to Rooney success

Fastest-man-in-the-world Usain Bolt famously romped to Olympic gold and smashed the 100m world record fuelled by nothing more than chicken nuggets and Wayne Rooney is hoping to use a nutritious breakfast of Coco Pops to land the World Cup for England.

Rooney, who has smashed in 34 goals for club side Manchester United this season, revealed that he shuns the modern, scientific approach to pre-match nutrition and opts for something more homely.

"I tend to just have cereal before a game, louis vuitton bags probably a bowl of Coco Pops," Rooney said. But he knows not to go too crazy: "The normal ones, not the Moons and Stars."

Luckily for the Three Lions, their talisman's favourite cereal is readily available in South Africa, so no need to replicate the folly of the 1970 World Cup when England hauled their own food, including 400lbs of sausages, half-way around the world.

Totti takes down Balotelli

Mario Balotelli is a hugely divisive figure in Italian football. The young Inter Milan striker's combustible nature has made him something of regular in these pages, most recently for wearing an AC Milan shirt on TV, louis vuitton bags and fans either love his impetuous nature or loathe it.

And this week Roma skipper Francesco Totti displayed in definitive style which camp he belonged to when he literally tried to kick Balotelli off the pitch during their Coppa Italia defeat to Inter Milan.

Trailing 1-0 to Jose Mourinho's side, Totti, who still harbours hopes of making Italy's World Cup squad, louis vuitton bagsdecided enough was enough and hacked down the 19-year-old as he attempted to go past three Roma players in the 87th minute. Totti didn't bother to try and conceal his attack from referee Nicola Rizzoli and didn't wait to see the red card the official brandished either.

And it seems it wasn't just Totti that resorted to dirty tricks for Roma. After the match, Inter defender Marco Materazzi declared: "Philippe Mexes punched me twice during the game. But at least he gave us a huge helping hand for the winning goal, so thanks Mexes!"