林永青简译自RedTouchMedia......
［题记］1、本周起，计划编译一些众融、云金融的相关文章。既为大家分享，也为自己日后的学习，留下参考资料。时间关系，倾向简译。2、crowdfunding，最初都译为“众筹”。本人强烈坚持译为“众融”更适当。原因比较娱乐化："众筹"谐音“公众发愁”；“众融”（zhong rong）却与“纵容”(zong rong)近音，透着一股随心所欲的自由、和鼓励。3、可点击文章的关键字标签，阅读相关内容。
Creating content can be a challenge, especially a monetary one. More often than not, creators dream up amazing concepts, but then lack the funds to make that vision a reality.
创造内容本身就是一个挑战，特别是需要商业化的内容。更甚于此，创造者梦想着迷人的概念，但缺少资金将愿景变为现实！
This has led to the creation of a little thing called crowdfunding. Yes. Crowdfunding.
这导致了一件“小事情”的诞生。是的，众融！
Websites such as Indiegogo, Crowdjammer, and Kickstarter have made the possibilities for content creators endless. Any individual(s) can start a campaign to try and persuade people to chip in to help make their dream a reality. Sometimes these campaigns fall short of their goals, and sometimes they exceed wildest expectations.
One successful campaign was created for a 68 year old woman named Karen Klein. Klein became a YouTube sensation when a video was posted depicting the harassment that she faced every day. Klein was working as a bus monitor for a group of middle school students in New York. One man that viewed the video decided to set up a crowdfunding campaign in order to generate funds to send Klein on a dream vacation. His goal? $5,000. After having the campaign up for exactly 1 month on Indiegogo, it had earned a whopping $700,000. This just solidified the true power of the internet and crowdfunding.
我们的成功故事来自于一位68岁的妇女KAREN KLEIN。她的目标是5000元，但是一个月后，她融到了70万！这就验证了互联网和众融的巨大力量！
Now, not everyone can become a viral sensation, but everyone can take some smart steps when creating and promoting their crowdfunding campaign. At Digital Hollywood in October 2013, Adam Chapnick, Principal at Indiegogo along with others shared tips of the trade. Here are some impressive statistics to get you started.
现在，每个人都可能成为“病毒携带者”，但是每个人都可能开始一个聪明的融资。2013年10月，INDIEGOGO的一位元老在“数字好莱坞”，和其他人一起分享了他的心得。以下是一些令人印象深刻的统计结论——
1. Start with low monetary goals. Break down your campaign into different stages (i.e. production, distribution, marketing). This makes each individual piece more attainable.
1、开始于一个低的商业化目标。将你的融资计划分解成几个不同的阶段（产品，分销，营销）。这将令到单个的部分更有吸引力。
2. When setting up your crowdfunding page, the more the merrier. Statistically speaking, if you have 4+ people listed as running the campaign, you will receive twice as much cash as if you set the campaign up alone. More people = higher credibility.
2、在设置你的众融页面时，越多越让人愉快。统计表明，如果你有超过4个以上的人列在融资活动中，你将得到2倍以上的资金相比较你一个在融资。
3. Be prepared by creating and utilizing social accounts (Facebook, Twitter, etc.) for your campaign. Including icons that link to your social pages will also statistically double your cash intake.
3、必须创建和利用你的社交网络促进融资（融资是一个信用高度重要的事情。林注）如果在你的社会页面上包括一两位名人，一定会让效果翻倍。
4. Include 10+ photos on your page. Humans are visual creatures. Give them a way to put a face to your product or service. This could yet again, double your monetary intake.
4、要加上十张以上的照片在你的宣传网页上。人物是视觉动物。给他们一个机会，能够在你的产品和服务上露脸。这也会再次令你的融资效果翻番。
5. Once you’ve got your page set up, it’s time to socialize it. Blast that puppy out wherever you can! Reports show that people who generate 30+ social blasts for their campaign will generally bring in four times the cash of a campaign that sends out ten or less social blasts.
5、一旦你准备好，就到了将它向社会传播的时机了。“将小狗尽量地放出去撒欢”！报告表明，如果人们创造了30次以上的曝光机会，将带来4倍的收益比起只有10次或以下的机会。
6. Lastly, strangers will usually start giving to your campaign when you are 20-30% from your goal. This just reinforces the necessity of proper social channels! Use your social accounts to reach out to every person that you know to get that first 70-80%.
6、最后，陌生人通常会开始投钱给你的时机，是在你已经达到20%～30%的目标的时候。这又一次加强了正确的社交渠道的必要性！利用好你的社交网络，努力到达你所认识的人，去获取第一个70％～80％！
7. Live and breathe your campaign! Look at it as your baby. Nurture it carefully until you reach your goals!
7、活在、呼吸在你的行动里！照顾好你的小婴儿。悉心培育她，直到你完成你目标！
While this isn’t an all-inclusive plan on how to run your crowdfunding campaign, we’d like to think that we provided some helpful tips to get you started. Now get out there!