The three new functions of corporate culture are insurance safeguarding, financing safeguarding and management safeguardings.

A corporate culture of insurance support functions.

Corporate culture is the biggest security operation needs. It was concluded that, "while addressing staff culture is Palit, concentric, with the force of the only tools." Corporate culture, the essential problem is a human problem that employees and business Palit, concentric, with the power problem. People's problems is the basic problem, to solve these basic problems must rely on corporate culture. The spirit of enterprise culture in the culture, material culture, institutional culture and behavior of the harmony of culture, enterprise culture is the key and difficult points, which act on the staff's thinking and behavior, acting on employee creativity, enthusiasm and initiative. There is no harmony and unity of the corporate culture, difficult to think that ideas and behavior of employees insurance, difficult to think that the quality of products and the social credit on the insurance, difficult to think that the survival and development of business insurance. Can be seen, there is no guarantee of corporate culture, human thought and behavior to no culture and norms; no guarantee of corporate culture, the creative staff to no mining, no way reflects on the positive, the initiative can never play; without the protection of corporate culture to can not form a "people person 企, enterprise for all" cultural resonance; without the protection of corporate culture, corporate culture inevitably drifted away from the mainstream of society away, and become a social culture of the island and orphans. Of course, all this must be built on four major aspects of corporate culture on the harmonious unity. In this "toxic milk" incident, the loss of Mengniu's corporate culture corporate security function, fully Yueming Mengniu's spiritual and cultural separation of culture and behavior, "Every pound of milk, strong Chinese," the slogan of a people punish the target for everyone. In short, only the corporate culture of harmony and unity to the business operations of providing insurance protection.

Second, the financing of corporate culture support functions.

Corporate culture is the best financing needs of operators. Enterprise development is inseparable from the capital, brand and talent of financing, integration and integration. Can be drawn from this "corporate culture is a broad concept of the financing function" definition. Business "eclectic" and ultimately, the capital, not lack of brand, can not do without talent, and ultimately reflected in the financing capacity of the corporate culture. From the many failures in corporate mergers, a conclusion can be drawn is the "corporate culture led to the annexation conflicts failure." The most visible manifestation of which is dealing with personnel issues. Positive there are some success stories, such as Cisco's more than 70 companies in mergers and acquisitions, the implementation of the "no layoffs" policy that proved very successful. In short, whether financing or corporate finance people, only harmony and unity of the corporate culture to business operations in order to provide effective financial protection.

Three corporate culture management support functions.

Corporate culture is the highest operational management needs. It was pointed out that "culture is the third generation of enterprise management, is the most advanced form of enterprise management." Can be said that corporate culture is the survival and development of shock absorbers, escape control, lubricator and credibility of the device, can play a company to protect management, enterprise risk management, enterprise relationship management and the great role of business credit management. In the 5.12 Wenchuan earthquake, Wong Lo Kat management of corporate culture on its head, it is the credibility of the corporate culture of High-speed rotation, won widespread praise, business sales by leaps and bounds. In contrast with the Wong Lo Kat Vanke, Wang did not play well the credibility of corporate culture the role of devices, the results do a corporate social tensions, business risk emergence, there was a certain and stable development of enterprise situation. In short, only harmony and unity of the corporate culture to business operations in order to provide reliable management of security.