孔子学院各位朋友、奥克兰RISA商会伙伴、FIN投融资组织同仁们：

新西兰本来不是康先生和我们计划内目标，是临时决策。阿皮亚（APW）到奥克兰（AUCKLAND）包机过来4小时多一点，加上现在新西兰防疫政策放松，只要PCR测试。护照签证因为康先生大洋洲财产实力雄厚原因两小时快速办好——说明这是一个英联邦成员国家，收入水平和财产实力就是信用。普通技工只要收入水平超过工资中位数150%，也可紧急签证入境，速度也很快。不过这里70%是欧裔，亚裔仅15%也是二等公民——这从收入中位数能看出来——欧裔收入中位数35000纽币，亚裔20000纽币。1纽币等于人民币四块四毛钱。

新西兰也是世界上第一个放屁收税的国家。后面丹麦和爱尔兰也陆续开征屁税。新西兰480万人口，华人24万，女多男少，平均30岁出头，牛960万头，羊4800万只。目前新西兰屁税重点针对牛和羊。一只羊一年9分钱，一头牛一年七毛二。折算成人民币的话，就是一只羊一年4毛钱屁税，一头牛一年3块2毛钱屁税。新西兰能源部数据表明，一头牛一年放屁总量约110公斤，相当于22只山羊一年放屁量，相当于74头猪一年放屁量。但目前猪放屁不收税，主要是牛羊放屁收税。牛羊主要吃植物，屁中包含大量甲烷，破坏地球臭氧层，容易导致地球升温。中国国内有个大型国企，上海的光明集团，进口代销新西兰奶粉，包括培儿贝瑞等品牌，产品质量应当是有保证的。一个连屁都管的地方，环境质量可以放心。

刚刚有复旦大学派驻奥克兰大学（University of Auckland）孔子学院朋友问，中国内地现在可不可以征收屁税呢?14亿人口，每人每年征100元屁税，就1400个亿。我的答复是不现实。为什么说不现实呢？因为屁税是公共管理高度发达的产物，是资本主义经济发展到一定阶段的产物，从税收角度说，是直接税发展到高度发达阶段的产物。中国虽然经济总量世界第二，但人均差距还很大，同时中国目前主要还是间接税即增值税为主，直接税特别是所得税还比较弱，个人所得税也不断改革，条件不具备。如果真在中国征每人每年100块钱屁税，最后坑的还是底层广大人民群众，不利于国家稳定和社会发展（张京宏：《利息伦理和借贷投融资》，经济日报出版社，2019年版，第2~9页）。

上午和包机机组乘务长陆女士到奥克兰奢侈品店看了看，GUCCI包专卖店疫情下生意也不差，国内上海奥特莱斯GUCCI店里人民币17000块钱的同款同质量包，这里9900块钱人民币即可。主要是税收政策。现在也明白为什么发达资本主义国家奢侈品销售都要登记买主的详细信息了——在国内以为是为了方便客户服务，在这里知道是反腐败程序——贵重奢侈品如果要送礼行贿，证据链均可查到，这些反腐细节操作值得学习，对中国国家治理发展有利。最后陆女士看了又看，没买。我问为什么这么爱还不买，陆女士说疫情搞得没安全感，你们这次包机是个肥活，能挣一点钱，也不敢乱用。她说她们一起培训参加工作在国内一些分公司上班的同事，都差不多飞了十年了，疫情下有的飞国内航线的，一个月飞不了40小时，总收入也就五六千块钱，房租去掉两千，吃饭，消费，也生活困难。之前我们从来不和包机乘务组人员有过多工作之外交流，也正是疫情给了大家机会，同时疫情给了所有人压力。

 

一

 

今年是奥克兰大学孔子学院建立十五周年。在这样一个临时交流机会，我们也临时发挥，主题就八个字：少些装扮，多些实干；抓住机遇，快速转变。

“少些装扮，多些实干。”这说的是态度和认识论。其实我们每到一个地方，都代表中国形象。鸦片战争以来中国文化自信遭受了重大挫折，最近几十年中国国力逐渐强大之后，正如马克思说的经济基础决定上层建筑（恩格斯：《卡尔·马克思<政治经济学批判>》，《马克思恩格斯选集》第2卷，人民出版社1974年版，第116~118页），中华民族精神文化自信逐渐在经济实力基础上恢复。尽管在白人为主的发达国家，华人本质上还是二等公民，还是不同程度被歧视，但相比以前祖国贫弱时代现在境遇已经大大改善了。现在孔子学院全球发展过程中在白人为主的一些发达国家遇到的阻力，本质上来自白人对华人文化内在歧视抵制。歧视产生不是一天两天，同样，歧视消亡也不是一天两天。这几天在光纤宽带信号流畅的酒店翻看快手和抖音短视频，也会发现地区歧视——江苏和浙江医疗队在这两天援助上海，浙江医疗队到达上海江桥地区，本来帮忙PCR核酸检测的，结果发现上海市民自觉排起了拥挤长队，浙江医疗队愤怒，拒绝服务——这个事件引起上海市政府注意，从三月最后两天开始，PCR核酸检测排队开始以家庭为单位划分2米线了，即不同家庭之间排队距离至少2米，以防止排队过程中奥密克戎病毒快速传播，这也解释了三月初开始上海重点地区一些小区已经封闭二十多天了，为什么每次PCR检测都能查出阳性——排队过程本身就是传播过程，国内朋友看看抖音等短视频拍的排队视频就能明白，问题是没有人有识别能力，大家只是表扬上海人从殖民时代开始就被驯化得听话，自觉排队，以排队为荣，以排队为素质，忽视了距离。结果浙江医疗队以行动对拥挤排队表示了鄙视，这比歧视还多一层哀其不幸的含义。

前天在阿皮亚（APW）休息时候看国内新闻，看到新闻消息说，台湾籍演员李立群因为中国大陆上海防疫政策被封闭在浦东居民小区了，李立群通过视频号召大家配合防疫，呆在家休息。李立群已经70岁了，这个新闻让我想起四十年前台湾电影《搭错车》，该电影由虞戡平导演，台湾演员孙越（不是德云社相声演员，台湾演员孙越2018年已经去世，享年87岁）饰演哑叔、李立群饰演阿满和阿满儿子阿明、刘瑞琪饰演孙瑞琪。电影《搭错车》讲述台北信义路早年贫民区的故事，退伍老兵哑叔和妻子芝兰一起生活，依靠哑叔捡破烂维持生计，后来哑叔捡到了弃婴阿美，抚养阿美，芝兰为此离婚，哑叔一人抚养阿美长大。阿美长大成了歌星，不敢承认自己是贫民窟长大的，经纪公司包装后说阿美是大建筑商家庭出身，全家已经移民美国——包装出身，就是害怕别人看不起——后来哑叔为了维护阿美事业，缄口不言，哑叔去世后，阿美之前作曲时君迈写了一首歌曲《酒干倘卖无》，阿美在哑叔去世后唱出了这歌曲，但哑叔生前，阿美不敢承认出身。

不敢承认出身地位，就需要装扮。装扮成大建筑商家庭出身，通过类似台湾TVB训练班的体能训练，和经纪公司签订合同，起艺名，经纪公司安排租住阳明山别墅（台湾富人区）等系列操作，包装出了一个流行歌曲歌星。这个电影之所以几十年了还能得到好评，就在于电影本身反映了真实（沈宗南 张京宏：《营销传播学》，世新大学出版中心，2010）。

用辩证法视域来看电影《搭错车》反映的装扮即包装问题，会有不同启发。包装有没有必要？经纪公司包装一个明星，也是需要成本的，训练体能要邀请教练，需要支付教练薪水；在阳明山租赁豪华别墅，每月要支付不菲租金；组织记者招待会宣传 ，需要费用；都是成本。经纪公司为什么不去节省这些成本呢？很简单，因为包装很有必要。同时实干也很重要。仅仅包装，没有一个领域天赋，是很难出头的。从装扮装饰和实干对立统一角度来说，关键是尺度。实干好比你买了一个毛坯房，真正房地产质量是毛坯房钢筋和地基混凝土等决定的，同时也需要装修，装修装潢是美好生活质量重要支撑。在文化传播方面也是，文化传播是否需要装饰装修呢？是要一点点的。这就和你娶媳妇一样，娶媳妇重点看的是媳妇实体质量，身体健康，但媳妇嫁过来还是要穿婚纱和新衣服的。婚纱和新娘装，就是装饰装修。

多和少在汉语语法中是形容词。什么叫少些装扮，多些实干？从汉语语法本意出发，应当是合适的比例，重点反对华而不实。《易经》里有个卦，叫贲卦，在彖辞中有这样的表达：“以人为本，以化为用。”在表达装扮装饰和内容实体关系方面，有“文质彬彬，然后君子”的说法——这个说法来自《论语·雍也》十八：质胜文则野，文胜质则史。文质彬彬，然后君子。”直接翻译就是说，一个人太俗就显得土气，太雅就难免虚假。一个人如果能做到有里有外、不卑不亢，彬彬有礼、恰如其分，那就算得上正人君子了。这个翻译还不够深刻。这里“质”是指实质，内容，主体，“文”是指纹路，外在装饰。质胜文则史，好比一个人内在一肚子学问，但不修边幅，蓬头垢面，不讲卫生，就显得“野”，粗糙，粗鲁，有所欠缺；同样一个人“文胜质则史”，穿西装戴眼镜，脚蹬皮鞋手拿皮包，装扮看去不错，但一开口就脏话连篇，胸无点墨，就显得“史”，太装了，也不合适。最合适的就是，什么阶层和什么文化档次的人，穿什么阶层对应合适的装饰装扮衣服。

文化传播也是同样道理。孔子学院全球传播中华文化，特别近些年在“一带一路”沿线传播文化，本质上服务于全球文化交流和经贸发展。在这个过程中，成绩是主要的，问题也是存在的，就看以怎样的高度和格局来判断和评价了。

 

二

 

“抓住机遇，快速转变。”这说的是方法论和行动力。行动涉及目标、组织、路径等具体方法论系统。全球疫情危中有机。疫情之后，诸多行业和领域都会出现大洗牌（张京宏：《疫情下我国日用品供销关系重构与营销传播诠释创新》，中国营销传播网，专家专栏，2022. 网络访问地址 http://www.emkt.com.cn/article/673/67363.html）。

某种意义上说，疫情是上帝在拼多多上购买的自动麻将机，按钮一按，所有牌都自动洗牌，包括底牌也洗。

机遇具有鲜明时代特征。中午和乘务长陆女士交流，她也说起了空姐这个行业境遇变迁情况。她是90后，已经三十出头了，我问为什么还没成家，她说圈子太窄，没碰到合适的。她说70后空姐赶上了时代红利，70后空姐飞国际航班每月最多能挣万把块钱时候，国内科级干部体制内月薪就几百块钱人民币，那时候房价不高，几万块钱能买一套房，那时全国也没有多少架飞机；80后也沾了时代红利的边，每月挣万把块钱时候房价还不高，和国内其他行业科级干部月薪一两千块相比还是高收入；90后空姐已经踏入竞争激烈时代，空姐收入没变，但房价几十倍上涨，社会上其他行业收入也不断上涨，空姐职业当前仅在农村和落后城镇还有职业自豪感，在超级大城市里特别疫情环境下，空姐收入都不如足疗店四五十岁指压捏脚阿姨，特别是月飞行不足三四十小时的地方航空公司。这是事实。

转变是什么呢？就是顺时而动。许多行业，许多人，都需要快速转变。国家教育培训整顿，新东方教培集团解体，俞敏洪转行直播；疫情打击了餐饮酒店旅游各行业，不少重资产组织负责人快速转型，避免了巨大亏损（房租、工资等成本）；互联网大厂持续裁员，许多三十多岁“毕业”（即被裁员人员）者立即寻求新机遇；如此等等，都是快速转型。许多家庭背景资源一般的青年，背负巨大车贷房贷，不快速转型，一旦欠下几千万债务，许多人将一生难以翻盘。能够翻盘者，凤毛麟角。翻盘需要的必要条件太多，包括知识储备、一定积蓄、行业沉淀、人脉积累、趋势空间等等等等，这些必要条件具备后，还需要充分条件，即本人心理抗压能力、本人身体素质、本人性格特征等。

奥克兰大学孔子学院十五年来教育是成功的。一方面复旦大学具备实力，另一方面时代也赋予了巨大机遇能量。下午在奥克兰大学门口，居然看到了烤鸭店。问了烤鸭店老板，也是中国过去的，一年下来卖烤鸭也能挣十来万纽币，折合四五十万人民币。校门口能养活小吃店，这本身也是一个信号。烤鸭店老板之前在国内是开网吧的，是最早一批，在福建开网吧，二十年前开网吧还是挣钱的，后来国内网吧生意不好挣钱了，灵机一动，忽然变成了一个做烤鸭的厨师，从福建跑到大洋洲，高校门口卖烤鸭，十来年也积蓄不少，在福州也买了两套商品房，这也算快速转型吧。这些人就是小生意人，脑子转的快，网吧不挣钱了，立刻转型，没有等死。我问烤鸭店老板，你一个五十多岁福建男人，网吧关闭了怎么学的北京烤鸭呢？烤鸭店老板说，没有什么难的，生存所迫呗，总不能饿死，说他在国内的下一代，三十多岁的福建青年，在中国国内开福建沙县小吃迫于成本和利润压力，也同时兼容北京炸酱面销售，根本不是营销专家分析的什么神秘绝招，就是成本上涨和利润降低所迫而应变的。

但是烤鸭店老板也有自己价值观。他说，他到奥克兰十几年，目睹华人数量从几万人猛增到十几万人，也目睹了华人聚集后迅速崛起的中餐馆、足浴指压店、棋牌室，都是娱乐消费等低档次服务，这些也决定了华人或亚裔收入中位数20000纽币，比欧裔收入中位数36000纽币要少16000纽币，欧裔从事知识产权类服务和附加值更高工作，这种职业差距也事实上形成了欧裔整体对亚裔歧视。收入差距是造成歧视因素之一。

关于实现目标的组织，是人的力量问题。人的力量关键就是信任问题。近代中国历史上孙中山领导的同盟会算是比较严密有理想主义的组织，和之前上海青红帮、小刀会等有本质区别。之后同盟会改组的中国国民党，以及和中国国民党孪生的中国共产党，都有严密组织，正式这种组织产生了近代中国两大手握政权的政党。商业方面二战之后，首先是美国领导的布雷顿森林体系，是全球金融领域的组织，然后是GATT组织，再是WTO组织，这些都是全球范围内组织。组织的存在首先解决一个组织内成员之间互相信任问题以及权利义务问题。（姜波克：《国际金融新编》，复旦大学出版社2017年版，第268~295页）现在我们全球这样接触，本质上还是小打小闹，缺乏类似全球投融资协会这样的组织，有了组织资源，就能极大降低信息成本和沟通成本，提高促进资源整合效率，实现各方共赢。目前中国国内许多林林总总的协会、商会，多以收取会费为生存方式，谈不上真正意义组织。全球华人之间商业领域也缺乏类似GATT性质的严密有力组织，也缺乏组织对应的收入结构。（于立新：《互联网金融理论与实务》，中国水利水电出版社2017年版，第2~11页）但随着中国国力发展和“一带一路”沿线65国合作深化，这种组织一定会产生，这几天我们包括康先生也谈到这个问题，这种组织就是把过去所谓神秘的人脉资源品牌化和ISO标准化，极大地降低全球范围内资源信息沟通成本，提高合作效率。我们在这个接触过程中，当然也乐意为之贡献力量，毕竟国家越强大，我们在全球受到的尊重就越有荣誉感。中国过段时间如果财力继续强大的话，则财经方面应当会有两个信号，一个是直接税即所得税成为主要税收来源，老百姓以Pay tax为荣而不是以逃税为本事；二是欧洲申根国等对中国护照实行免签或互相免签。现在中国国内明星逃税司空见惯，前有范冰冰罚缴税款八个多亿，后面有郑爽补缴税款数亿，再现在上海税务机关又查了邓伦等明星逃税亿元以上，以至于这次上海大面积核酸检测中，有市民调侃说，PCR检测全上海2500万人按10人一个试管筛查核酸的话，也一个多亿成本，这次成本应当邓伦罚款能抵，市民们还在热烈讨论，市政府封控浦东浦西期间免费送给群众蔬菜和肉食大米等，户均人民币200块钱标准，该找那个影视明星罚款呢，是杨某某呢，还是赵某某呢？群众认为，罚不罚是政府税务部门的事，有没有事是明星的事——群众认为百分之百有事，因为在中国传统以间接税即增值税为主的文化体系中，不避税不设法少缴税是傻子。傻子又当不了明星，所以，明星税收方面，只是查不查的问题，以及查谁的问题，基本不存在没有问题的问题，这是文化底蕴决定的——这就是为什么郑爽被税务查处罚款后到国外愤愤不平的原因——行业潜规则，大家都逃税，为啥就逮我？那么多明星，都应当去查税。总之，全球化围绕“一带一路”顶层设计的商业组织，无论是贸易层面还是金融层面，无论是政府层面还是国家之间或是纯民间组织，一定会出现，我们做前瞻性判断的话，应当就是这几年疫情结束之后可以看到雏形。谁有机会首先加入，就好比70年代谁有机会当空姐，是巨大时代机遇红利期（张京宏 沈宗南：“国学《易经》与管理研究系列（四）：易经的时机逻辑与管理的方法论”，中国营销传播网 专家专栏，2011年，网址 http://www.emkt.com.cn/article/536/53612.html）。

 

三

 

疫情天灾、乌克兰战争、国内行业整顿、互联网大厂裁员等，以铁一般事实印证了马克思主义哲学一条基本原理：一切都是运动变化的。同理，也可以引申理解为一切充满不确定性。这个不确定性从上午和乘务长陆女士到GUCCI店看包但最终没买，再到中午陆女士聊三代空姐不同收入对比境遇，令我印象深刻。特别是中午聊天最后陆女士说，十年前她刚刚成为空姐时候，是整个县城羡慕对象，她是成都人，现在县城改区了；五年前她回家街坊邻居已经不羡慕空姐收入了，只是说干空姐名声不错，说出去有面子；2020年疫情以后飞行任务明显下降，疫情相对轻松时她抽空回家，街坊邻里聚会，吃火锅喝酒，大家彼此寒暄，互相吹捧；后来喝酒喝多了，街坊大姐对着一起聚餐的女儿说，闺女啊，好好读书呀！读书不努力，空中倒雪碧！陆女士说她心理听到这些突然有了职业自卑感——空中倒雪碧是空姐服务乘客的内容，还有可乐和矿泉水呢。是什么力量致使十几年时间内，人们对一个职业从收入到荣誉全方位改变看法？是供求关系，还是市场竞争，或者是其他什么因素呢？（张京宏 沈宗南：《营销研究：浅谈FETT立体销售模式的特点及应用》，中国营销传播网 专家专栏，2006. 网址 http://www.emkt.com.cn/article/294/29424.html）

再说一个和老百姓日常生活贴近的实例。比如急诊医疗，中国北京、上海等超级大城市医疗资源丰富，经济水平发达，按说非常不错了，但和发达国家相比，还是有差距。不说远的，就说和日本相比，差距就不小——日本医疗急诊已经发到到直升飞机充当救护车时期，比汽车充当救护车效率要高许多，对急救医生专业知识和身体素质要求也高的多。这就是差距，差距就是发展的方向。但这差距对后来者而言，却充满了发展过程的不确定性，在进步过程中，各种不确定性随时发生。

包括我认识康先生，也是疫情下寻求突破，去年秋天我们共同隔离在澳门酒店，因为疫情原因认识的。认识以来我们彼此交换信息和资源，为彼此都带来了双赢。这也是疫情之下碰到巨大困难，快速转变和突破过程中抓住的机遇——如果我们疫情下都躲进小楼成一统，不管春夏与秋冬——那么我们也不可能相遇，彼此资源信息也不可能交流产生效益。要不是康先生广泛国际资源，我们就不可能全球各地无论护照签证还是信息交流接洽都有如此便利人脉条件。因此，真正寻求突破过程中抓住的机遇，一定是双赢的。只一方受益不能长久。

最后，预祝大家晚上项目交流中能有落地成果。谢谢各位。（完）

 

NZL UOA Exchange: Dress Less, Do More, Seize the Opportunity, Change Fast

 

Friends of the Confucius Institute, partners of Auckland RISA Chamber of Commerce, and colleagues of FIN Investment and Financing Organization:

New Zealand was not a target of Mr. Kang and our plan, it was an ad hoc decision. The charter flight from Apia (APW) to Auckland (AUCKLAND) came a little more than 4 hours, and now New Zealand's epidemic prevention policy is relaxed, as long as the PCR test is required. The passport and visa were quickly processed in two hours because of Mr. Kang's wealth in Oceania - indicating that this is a member of the Commonwealth of Nations, and the level of income and wealth is credit. Ordinary skilled workers can also enter the country with emergency visas as long as their income level exceeds 150% of the median salary, and the speed is also very fast. But 70 per cent of the population is European, and only 15 per cent of Asians are second-class citizens - as you can see from the median income - $35,000 for Europeans and $20,000 for Asians. 1 New Zealand dollar is equal to four yuan and four cents in Chinese yuan.

New Zealand is also the first country in the world to tax farts. Later, Denmark and Ireland also levied fart taxes one after another. New Zealand has a population of 4.8 million, 240,000 Chinese, more women than men, with an average of early 30s, 9.6 million cattle and 48 million sheep. The New Zealand fart tax currently focuses on cattle and sheep. A sheep is 9 cents a year, a cow is 72 cents a year. Converted into RMB, the tax is 4 cents a year for a sheep, and 3 yuan and 2 cents a year for a cow. According to data from the New Zealand Ministry of Energy, a cow farts a total of about 110 kilograms a year, which is equivalent to the amount of farts of 22 goats and 74 pigs in a year. But at present, pigs are not taxed for farting, mainly cattle and sheep are taxed. Cattle and sheep mainly eat plants, and their farts contain a lot of methane, which destroys the earth's ozone layer and easily causes the earth to heat up. There is a large state-owned enterprise in China, the Bright Group in Shanghai, which imports and sells New Zealand milk powder, including brands such as Peer Berry, and the product quality should be guaranteed. In a place where farts are controlled, the quality of the environment can be assured.

A friend from Fudan University in the Confucius Institute at the University of Auckland just asked, is it possible to levy a fart tax in mainland China? With a population of 1.4 billion, each person is levied a fart tax of 100 yuan per year, which is 140 billion yuan. My answer is unrealistic. Why is it unrealistic? Because fart tax is the product of highly developed public management, it is the product of the development of capitalist economy to a certain stage, and from the perspective of taxation, it is the product of the development of direct tax to the stage of high development. Although China’s economic aggregate is the second largest in the world, the per capita gap is still very large. At the same time, China is currently dominated by indirect taxes, namely value-added tax. Direct taxes, especially income tax, are relatively weak. If a tax of 100 yuan per person per year is really levied in China, the bottom line will be the bottom of the population, which is not conducive to national stability and social development (Zhang Jinghong: "Interest Ethics and Loan Investment and Financing", Economic Daily Press, 2019 edition, 2~9).

In the morning, I went to the luxury store in Auckland with Ms. Lu, the chief flight attendant of the charter flight crew. The GUCCI bag store is doing well under the epidemic. The same bag of the same style and quality for RMB 17,000 in the GUCCI store in Shanghai outlet, here is 9900 Yuan Yuan can be. Mainly tax policy. Now I understand why the luxury goods sales in developed capitalist countries have to register the details of the buyer - in China, I thought it was for the convenience of customer service, but here I know it is an anti-corruption procedure. It can be found that these detailed anti-corruption operations are worth learning and are beneficial to the development of China's national governance. In the end, Ms. Lu looked and looked, but didn't buy it. I asked why I didn’t buy it because I loved it so much. Ms. Lu said that the epidemic has made you feel insecure. This charter flight is a fat job. You can earn a little money, and you don’t dare to use it. She said that they have been training colleagues who work in some domestic branches. They have all been flying for almost ten years. Some of them flew domestic routes during the epidemic. They could not fly for 40 hours a month, and their total income was only 5,000 or 6,000 yuan. With the rent removed by 2,000, it is difficult to eat, consume, and live. We have never had too much communication outside of work with the charter flight crew before. It is precisely the epidemic that has given everyone an opportunity, and at the same time, the epidemic has put pressure on everyone.

 

one

 

This year marks the fifteenth anniversary of the establishment of the Confucius Institute at the University of Auckland. In such a temporary communication opportunity, we also play a temporary role, the theme is just eight words: less dress up, more practical work; seize the opportunity and change quickly.

"Less dress up, more work." This is about attitude and epistemology. In fact, every place we go, we represent the image of China. Since the Opium War, Chinese cultural self-confidence has suffered a major setback. In recent decades, after China's national strength has gradually grown stronger, as Marx said, the economic base determines the superstructure (Engels: "Karl Marx Critique of Political Economy", "Marx and Engels Selected Works" Volume 2, People's Publishing House, 1974 edition, pp. 116-118), the spiritual and cultural confidence of the Chinese nation gradually recovered on the basis of economic strength. Although the Chinese are essentially second-class citizens in white-dominated developed countries, they are still discriminated against to varying degrees, but the situation has been greatly improved compared to the previous era when the motherland was poor and weak. The resistance encountered by the Confucius Institute in some developed countries where white people are the majority in the process of global development is essentially due to the inherent discrimination and resistance of white people to Chinese culture. Discrimination does not arise in one or two days, and similarly, discrimination does not die out in one or two days. In the past few days, if you look at Kuaishou and Douyin short videos in hotels with smooth optical fiber broadband signals, you will also find regional discrimination-Jiangsu and Zhejiang medical teams have assisted Shanghai in the past two days. Zhejiang medical team arrived in the Jiangqiao area of Shanghai, originally to help PCR Nucleic acid test, it turned out that Shanghai citizens voluntarily formed a crowded queue, Zhejiang medical team was angry and refused to serve - this incident attracted the attention of the Shanghai government, starting from the last two days of March, the PCR nucleic acid test queue began to be family-based. The 2-meter line has been divided, that is, the queuing distance between different families is at least 2 meters to prevent the rapid spread of the Omicron virus during the queuing process. This also explains that some communities in key areas of Shanghai have been closed for more than 20 days since the beginning of March. Why? Every time the PCR test can detect positives - the queuing process itself is a process of communication, domestic friends can see the queuing video shot by short videos such as Douyin, the problem is that no one has the ability to identify, everyone just praises Shanghai people for their colonization. Since the beginning of the era, it has been domesticated to be obedient, queuing consciously, taking pride in queuing, taking queuing as a quality, and ignoring distance. As a result, the Zhejiang Medical Team expressed contempt for the crowded queuing with action, which has more meaning than discrimination.

The day before yesterday, I was watching domestic news during a break in Apia (APW). I saw news that Taiwanese actor Li Liqun was locked in the Pudong residential area due to the epidemic prevention policy of Shanghai in mainland China. Li Liqun called on everyone to cooperate with epidemic prevention through video. Stay at home and rest. Li Liqun is 70 years old. This news reminds me of the Taiwanese movie "Taking the Wrong Car" 40 years ago. The film was directed by Yu Kanping, Taiwanese actor Sun Yue (not a cross talk actor of Deyun Society, Taiwanese actor Sun Yue passed away in 2018 at the age of 87 years old) as Dumb Uncle, Li Liqun as A Man and A Man's son A Ming, and Liu Ruiqi as Sun Ruiqi. The movie "Take the Wrong Car" tells the story of the early days of a slum area on Xinyi Road in Taipei. Uncle Du and his wife Zhilan, a veteran, lived together and relied on Uncle Du to pick up rubbish to make a living. Later, Uncle Du picked up the abandoned baby Amei and raised Amei. Zhilan divorced for this. Uncle dumb raised Ami alone. Ami grew up and became a singer, but did not dare to admit that she grew up in a slum. After packaging, the brokerage company said that Ami was from a family of big builders, and the whole family had immigrated to the United States. From packaging background, she was afraid that others would look down on her. Career, keep your mouth shut. After Uncle Du passed away, when Amei was composing music before, Junmai wrote a song "If the wine is dry if you sell it". admit birth.

If you dare not admit your birth status, you need to dress up. Dressed up as a family of a big builder, through physical training similar to the Taiwan TVB training class, signed a contract with a brokerage company, took a stage name, and the brokerage company arranged to rent a villa in Yangmingshan (Taiwan's wealthy area) and other series of operations, packaged a series of operations. Pop song star. The reason why this film has been well received for decades is that the film itself reflects the truth (Shen Zongnan and Zhang Jinghong: "Marketing Communication", Shih Hsin University Publishing Center, 2010).

From the perspective of dialectics, there will be different inspirations to look at the problem of dressing, that is, packaging reflected in the movie "Taking the Wrong Ride". Is packaging necessary? A brokerage company also needs costs to package a star. To train physical fitness, you need to invite a coach and pay the coach's salary; rent a luxury villa in Yangmingshan, you have to pay a lot of rent every month; organize a press conference to promote publicity, and you need to pay; these are all costs. . Why don't brokerages save on these costs? Simple, because the packaging is necessary. At the same time, hard work is also important. Only packaging, without a field talent, it is difficult to make a comeback. From the point of view of the unity of opposites between decoration and practical work, the key is scale. Working hard is like buying a rough house. The real real estate quality is determined by the steel bars and foundation concrete of the rough house. At the same time, decoration is also required. Decoration is an important support for the quality of life. In terms of cultural communication, does cultural communication need decoration? It's a little bit. This is the same as when you marry a daughter-in-law. The main point of marrying a daughter-in-law is the physical quality and health of the daughter-in-law, but the daughter-in-law still has to wear a wedding dress and new clothes when she gets married. Wedding dresses and bridal wear are decorations.

More and less are adjectives in Chinese grammar. What does it mean to dress less and do more? Starting from the original meaning of Chinese grammar, it should be an appropriate proportion, and the emphasis should be against flashiness. There is a hexagram in "Book of Changes", called Ben hexagram, which is expressed in the idioms: "Put people first, and transform into usefulness." In terms of expressing the relationship between decoration and content entities, there is a saying of "gentleness, and then a gentleman". ——This statement comes from the eighteenth "Analects of Confucius, Yongye": quality is better than literature, and literature is better than history. Gentle and gentle, then a gentleman. "Direct translation means that if a person is too vulgar, he will appear rustic, and if he is too elegant, it will inevitably be false. If a person can be both inside and outside, neither humble nor arrogant, polite and appropriate, then he can be regarded as a gentleman. This translation is not enough. Profound. Here "quality" refers to substance, content, and main body, and "text" is the fingerprint road, the external decoration. Quality is better than text and history. It is like a person who has a lot of knowledge inside, but he is sloppy, disheveled, and does not pay attention to hygiene. "Wild" is rough, rude, and lacking; the same person is "Wen Sheng, quality is history", wearing a suit and glasses, wearing leather shoes and holding a leather bag, looks good in dress, but when he speaks, he swears a lot and has no chest Ink, it seems "historical", it is too pretentious and inappropriate. The most suitable thing is that people of what class and cultural level should wear appropriate decorative clothes according to what class.

The same is true for cultural transmission. Confucius Institutes spread Chinese culture around the world, especially in recent years along the “Belt and Road”, which essentially serves global cultural exchanges and economic and trade development. In this process, achievements are the main thing, and problems also exist. It depends on the height and pattern to judge and evaluate.

 

two

 

"Seize the opportunity and change quickly." This is about methodology and action. Actions involve specific methodological systems such as goals, organizations, and paths. Opportunities in the global epidemic crisis. After the epidemic, many industries and fields will undergo major reshuffles (Zhang Jinghong: "Reconstruction of my country's Daily Necessities Supply and Marketing Relationship and Marketing Communication Interpretation Innovation under the Epidemic", China Marketing Communication Network, Expert Column, 2022. Internet access address http://www. emkt.com.cn/article/673/67363.html).

In a sense, the epidemic is an automatic mahjong machine purchased by God on Pinduoduo. When the button is pressed, all the cards are automatically shuffled, including the bottom cards.

Opportunities have distinct characteristics of the times. At noon, I communicated with Ms. Lu, the flight attendant. She also talked about the changes in the industry of flight attendants. She was born in the 90s and in her early thirties. I asked why she hadn't started a family yet. She said that the circle was too narrow and she didn't meet the right one. She said that the post-70s flight attendants caught up with the dividends of the times. When the post-70s flight attendants could earn up to 10,000 yuan a month on international flights, the monthly salary in the domestic department-level cadre system was only a few hundred yuan. At that time, the housing prices were not high, tens of thousands of yuan One dollar can buy a house, and there were not many planes in the country at that time; the post-80s generation also dipped in the dividends of the times. When they earned ten thousand yuan a month, the house price was not high, and the monthly salary of department-level cadres in other industries in China was one or two thousand. The income of the post-90s generation is still high; the post-90s flight attendant has entered an era of fierce competition. The flight attendant’s income has not changed, but the house price has risen dozens of times. The income of other industries in the society is also rising. The flight attendant profession currently only has occupations in rural areas and backward towns. A sense of pride. Under the special epidemic environment in super big cities, the income of flight attendants is not as good as that of 40 or 50-year-old aunts in pedicure shops, especially local airlines that fly less than 30 to 40 hours a month. This is a fact.

What is transformation? Just move in time. Many industries, and many people, need to transform quickly. The national education and training was rectified, the New Oriental Education and Training Group disintegrated, and Yu Minhong switched to live broadcasting; the epidemic hit the catering, hotel and tourism industries, and many leaders of asset-heavy organizations quickly transformed to avoid huge losses (costs such as rent, wages, etc.); Internet companies continued to Layoffs, many "graduates" in their thirties (i.e., those who were laid off) immediately sought new opportunities; and so on, fast transitions. Many young people with average family background and resources are burdened with huge car loans and mortgages, and if they do not transform quickly, once they owe tens of millions of debts, many people will find it difficult to make a comeback in their entire lives. There are very few people who can make a comeback. There are too many necessary conditions for a turnaround, including knowledge reserve, certain savings, industry precipitation, network accumulation, trend space, etc. After these necessary conditions are met, sufficient conditions are also required, that is, one’s psychological resistance to pressure, one’s physical fitness, Personality traits etc.

Fifteen years of education at the Confucius Institute at the University of Auckland have been successful. On the one hand, Fudan University has the strength, and on the other hand, the times have also given great opportunity and energy. In the afternoon, at the entrance of Auckland University, I saw a roast duck restaurant. I asked the owner of the roast duck restaurant. He is also from China. He can earn more than 100,000 New Zealand dollars, equivalent to 40,000 to 500,000 yuan, selling roast duck in one year. The fact that the school gate can support the snack bar is also a signal in itself. The owner of the roast duck restaurant used to open an Internet cafe in China. He was the first batch. He opened an Internet cafe in Fujian. Twenty years ago, the Internet cafe was still making money. Later, the domestic Internet cafe business was not good enough to make money. The roast duck chef went from Fujian to Oceania to sell roast duck at the entrance of colleges and universities. He has saved a lot in the past ten years and bought two commercial houses in Fuzhou. This can be considered a rapid transformation. These people are small businessmen, their brains turn fast, the Internet cafes are no longer making money, and they transform immediately without waiting to die. I asked the owner of the roast duck restaurant, how do you learn how to learn Peking duck when the Internet cafe is closed? The owner of the roast duck restaurant said that there is nothing difficult, he is forced to survive, and he cannot starve to death. He said that his next generation in China, the young Fujianese in their thirties, opened snacks in Shaxian, Fujian in China due to cost and profit pressure. At the same time, it is also compatible with the sales of fried noodles in Beijing. It is not a mysterious trick analyzed by marketing experts at all, or it is forced to respond to rising costs and decreasing profits.

But the owner of the roast duck restaurant also has his own values. He said that in the more than ten years he has been in Auckland, he has seen the number of Chinese soar from tens of thousands to hundreds of thousands, and he has also witnessed the rapid rise of Chinese restaurants after the gathering of Chinese., foot massage shop, chess and card room, all are low-end services such as entertainment consumption, which also determines the median income of Chinese or Asians is 20,000 New Zealand dollars, which is 16,000 New Zealand dollars less than the median income of Europeans, which is 36,000 New Zealand dollars. Europeans are engaged in intellectual property services and higher value-added jobs, and this occupational gap has actually formed the overall discrimination against Asians by Europeans. Income disparity is one of the factors causing discrimination.

Organizations that achieve their goals are a matter of human power. The key to human strength is trust. In modern Chinese history, the Tongmenghui led by Sun Yat-sen was a relatively strict and idealistic organization, which was fundamentally different from the previous Shanghai Qinghong Gang and Xiaodaohui. Afterwards, the Chinese Nationalist Party, which was reorganized by the Tongmenghui, and the Chinese Communist Party, which was twinned with the Chinese Nationalist Party, all had tight organizations. Formally, this organization gave birth to the two major political parties in modern China. After the Second World War in business, the Bretton Woods system led by the United States was first, the organization in the global financial field, then the GATT organization, and then the WTO organization, all of which were organizations on a global scale. The existence of an organization first solves the problem of mutual trust and rights and obligations among members of an organization. (Jiang Boke: "New Compilation of International Finance", Fudan University Press, 2017, pp. 268~295) Now that we are in contact with the world like this, it is essentially a petty fight. There is a lack of organizations like the Global Investment and Financing Association. By organizing resources, it can greatly reduce the cost of information and communication, improve the efficiency of promoting resource integration, and achieve a win-win situation for all parties. At present, many associations and chambers of commerce in China mostly rely on the collection of membership fees as their way of survival, and they are not really organizations. The business field among the global Chinese also lacks a strict and powerful organization similar to GATT, and also lacks the corresponding income structure of the organization. (Yu Lixin: "Internet Finance Theory and Practice", China Water Resources and Hydropower Press, 2017 edition, pp. 2-11) However, with the development of China's national strength and the deepening of cooperation among the 65 countries along the "Belt and Road", such an organization will definitely emerge. In the past few days, including Mr. Kang, we have also talked about this issue. This kind of organization is to brand and ISO standardize the so-called mysterious human resources in the past, which greatly reduces the cost of resource information communication on a global scale and improves the efficiency of cooperation. In this process of contact, we are of course willing to contribute to it. After all, the stronger the country, the more honorable we will be respected in the world. If China's financial strength continues to be strong in the future, there should be two signals in the financial sector. One is that direct tax, that is, income tax, has become the main source of tax revenue, and the common people are proud of pay tax instead of tax evasion. Chinese passports are exempt from visas or mutual visa exemptions. It is now commonplace for Chinese domestic stars to evade taxes. Fan Bingbing paid a fine of more than 800 million yuan in taxes, and Zheng Shuang paid hundreds of millions of dollars in taxes. In Shanghai, the tax authorities also investigated Deng Lun and other celebrities for tax evasion of more than 100 million yuan. In the second large-scale nucleic acid test in Shanghai, some citizens joked that the PCR test for 25 million people in Shanghai would cost more than 100 million yuan to screen nucleic acid by 10 test tubes. This time the cost should be covered by Deng Lun’s fine, and the citizens are still There was a heated discussion. During the period when the municipal government closed Pudong and Puxi, it gave free vegetables and meat-eating rice to the masses. The average household standard was RMB 200. Which movie star should be fined, Yang Moumou or Zhao Moumou? The masses believe that it is the government’s tax department whether to punish or not, and whether there is a problem is a matter for the stars—the masses believe that there is a 100% problem, because in China’s traditional cultural system based on indirect tax, that is, value-added tax, there is no way to avoid tax and try to pay less tax. is a fool. A fool can't be a star, so in terms of star taxation, it's just a question of whether to investigate, and who to investigate. There is basically no question of no problem. This is determined by the cultural background - this is why Zheng Shuang was fined by the tax investigation. The reason for my indignation when I went abroad afterward - the unspoken rules of the industry, everyone evaded taxes, why did they arrest me? So many celebrities should go to the tax check. In a word, the top-level design of the “Belt and Road” business organization in globalization, whether it is at the trade level or financial level, whether it is at the government level, between countries or purely non-governmental organizations, will definitely appear. If we make forward-looking judgments, it should be this A few years after the epidemic is over, the prototype can be seen. Whoever has the opportunity to join first is like who had the opportunity to be a flight attendant in the 1970s, which is a period of great opportunity and dividends of the times (Zhang Jinghong and Shen Zongnan: "Chinese Studies "Book of Changes" and Management Research Series (4): The Timing Logic of the Book of Changes and the Methodology of Management" , Expert Column of China Marketing Communication Network, 2011, website http://www.emkt.com.cn/article/536/53612.html).

 

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The natural disaster of the epidemic, the war in Ukraine, the consolidation of domestic industries, and the layoffs of large Internet companies, etc., have confirmed a basic principle of Marxist philosophy with hard facts: everything changes with movement. In the same way, it can also be extended to understand that everything is full of uncertainty. I was deeply impressed by this uncertainty from the time when I went to the GUCCI store to look at the bag with the flight attendant Ms. Lu in the morning, but did not buy it in the end, and then at noon Ms. Lu talked about the different income comparisons of the three generations of flight attendants. Especially at the end of the noon chat, Ms. Lu said that when she first became a flight attendant ten years ago, she was the envy of the entire county. She is from Chengdu, and now the county has been changed to a district; It’s just that the flight attendant has a good reputation, and it’s good to talk about it. After the epidemic in 2020, the flight mission has dropped significantly. When the epidemic was relatively relaxed, she took time to go home, gather with the neighbors, eat hot pot and drink, and everyone greeted each other and touted each other; , The eldest sister in the neighborhood said to her daughter who was having dinner together, girl, study hard! If you don't study hard, you can pour Sprite in the air! Ms. Lu said that she suddenly felt a sense of professional inferiority when she heard these things - pouring Sprite in the air is what the flight attendants serve passengers, as well as cola and mineral water. What is the force that has caused people to change their views on a career from income to honor in more than ten years? Is it the relationship between supply and demand, or market competition, or some other factor? (Zhang Jinghong and Shen Zongnan: "Marketing Research: A Brief Discussion on the Characteristics and Application of FETT's Three-dimensional Sales Model", Expert Column of China Marketing Communication Network, 2006. Website http://www.emkt.com.cn/article/294/29424.html)

Let me tell you another example that is close to the daily life of ordinary people. For example, emergency medical care, China's Beijing, Shanghai and other super-large cities are rich in medical resources and economically developed. It is said to be very good, but compared with developed countries, there is still a gap. Not to mention the distance, it is said that compared with Japan, the gap is not small - Japan's medical emergency has reached the period when helicopters act as ambulances, which is much more efficient than cars as ambulances. The quality requirements are also much higher. This is the gap, and the gap is the direction of development. However, for the latecomers, this gap is full of uncertainties in the development process. In the process of progress, various uncertainties occur at any time.

Including Mr. Kang, I am also seeking a breakthrough under the epidemic. We were quarantined together in a Macau hotel last fall, and we met because of the epidemic. Since we met, we have exchanged information and resources with each other, which has brought a win-win situation to each other. This is also an opportunity seized in the process of rapid transformation and breakthrough when we encounter huge difficulties under the epidemic - if we all hide in small buildings and become unified under the epidemic, no matter whether it is spring, summer or autumn and winter - then we can't meet each other and have resources for each other. Information cannot be exchanged for benefits either. If it weren't for Mr. Kang's extensive international resources, it would not be possible for us to have such convenient contacts in all parts of the world, whether passports, visas, or information exchange. Therefore, the opportunities seized in the process of truly seeking breakthroughs must be win-win. Only one side benefits can not last long.

Finally, I wish you all the best results in the project exchange in the evening. Thank you. (over)