In September 1998, Herve Leger was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer.[3] Ohana & Co., a boutique investment bank, advised Seagram's on the sale.

Herve Leger was a huge fashion hit in the '80s and pioneered the body-con look, which has returned to the fashion spotlight in recent seasons. The label was relaunched in 2007 with BCBG designer Max Azria at the helm. His designs are a modern interpretation of the signature bandage dress and have already earned a host of stylish celebrity fans including Kate Bosworth and Keira Knightley.Cheap Herve Leger, a new kind of dress to committee to shaping women's physical beauty, herve leger dress sale cling body closely, carving out the perfect female shape,herve leger bandage shows women's curvy line.

In April 2007, Max Azria relaunched the cheap herve leger under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Herve Leger boutique opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the Herve Leger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week.[4] The front row of Herve Leger's runway shows is often populated with actresses and celebrities attired in the brand's signature bandage dresses[5]. Famous fans include Lindsay Lohan, Rihanna and Kate Bosworth.[6]

Fabric selection ingenuity and soft silk chiffon, silk, cotton satin, buy herve leger dress you will fill it smooth and soft, unusual light; hung along the body curve, the potential intake of women pushed to the extreme charm.Herve Leger Shop the new series have also added a lot of close knit fabric and fold cloth, fine in proportion with the hand-shaped curves of a clean-cut, charming style instantaneous display.