Kang Sheng Granules business plan

Part I: Project Overview
Project Sub-series of the food, health food series series and treatment of three major drugs.
1.01. Nine food products products 〔〕
1.01.1. Kang Sheng Granules
Kang Sheng Dan particles from the food plant seeds, fruit, such as R & D to improve immunity, particularly T lymphocytes to enhance animal experiments have been 〔〕 report confirmed that, after HIV infection CD4 〔clinical improvement in some patients〕 prompted the use of preliminary as well as anti - 〔abbreviated immunodeficiency virus HIV, after the reunification of the role of short 〔〕 studies have prompted some foreign〕 food particles ordinary diet for the general population, AIDS, cancer and other immunocompromised or immunosuppressed populations. 〔Business plan this project as a key project of the recommendation and introduction, a brief moment the other items〕
1.01.2. Dan Qiao particles
Dan Qiao particles of food plants from seeds, leaves, fruit, such as R & D for obese people to eat ordinary meals 〔food particles of a single taste of this product has been applied in practice proved to be effective and long-term use〕.
1.01.3. Brain Health Granules
Dan Brain Health food particles from the fruits of such research and development to improve the vitality of the brain to enhance memory, such as the general population脑力工作者meals 〔food particles of a single taste of this product has been applied for thousands of years of history, and proved the脑力工作者〕 role.
1.01.4. Not to introduce other items.
1.02. Health food series
1.02.1. Kang Sheng丹纳米particles
Kang Sheng Kang Sheng丹纳米Dan particles is based on the active ingredient particles purified extract and nano-preparation, for AIDS, cancer-specific health food products.
1.02.2. Qiao丹纳米particles were
R & D ideas Ibid.
1.02.3. Brain Health丹纳米particles
R & D ideas Ibid.
1.03. Medicine series
1.03.1. Kang Sheng丹纳米three-class drug
Kang Sheng丹纳米class of new drugs is based on three types of particles Dan Kang Sheng, Kang Sheng丹纳米the development of particle technology in drug discovery and development of new products, the drug active ingredients, the role of dose, drug research has been partially proved 〔prompted the adjustment, the activation of cellular immunity to spleen, thymus organ weight gain, to promote T lymphocyte proliferation and enhance the number of AIDS patients with CD4; biological HIV drugs inhibit the formation of plaques; inhibit vesicular virus, adenovirus, herpes virus; apoptosis in human leukemia cells, liver cells, ascites gland cancer cells, such as〕.
1.03.2. Other items not detailed
Part II: prospects for business and
Food is the major 21 health products, but also the future with the current first choice to live healthy. Day-to-day decisions on the health of the eating habits of the needs of the development of medical treatment from the medical purpose of the changes to the treatment of health-care purposes. Since the 20th century, since the 80's, health care contribution to the economy has attracted worldwide attention. Greenpeace advocates the 21st century, environmental protection, health, nature, science, high-performance, such as Healthy Living, the international community such as the United States, Western Europe and other developed countries has been in the times before the credit crisis to enjoy a wide range of health care-being, health-care industry for the U.S. economy each year bring the income of 130 billion U.S. dollars; China's health care industry is more than a year of RMB 10 billion benefit.
Health food, drugs is the protection of human health, Chaoyang Industry, since the birth in humans has been the dominant economic sectors, the creation of economic, social or value of the accelerator is one of the high-tech.
2.01 Summary
Kang Sheng Dan particles ripe current technology, research and development phase to the chemical composition, nano-preparation of the initial stage of early drug development; the establishment of the Company's operations and conducive to the development of bigger and stronger; it is the result of the development. Company size has a child, it is now with the Shaanxi Pharmaceutical Group Aoxin particles reached underwriting intent Dan Kang Sheng; follow-up R & D is also a natural situation when the time is ripe.
Newly established companies to invest the amount of the default 60 ---- 1500 million, the investor participation in capital investment, the share limit of 20% stake to 50%; project to technology shares, the share limit of 80% stake in 50%. The establishment of the new company board of directors, board of supervisors, R & D, production organization to do the technical supervision of Office, the Finance Office, the co-operation as well as think-tank consultancy laboratory expert liaison group to do such a complaint.
The newly established company registered to choose: Xian, Beijing, Shanghai, Guangzhou, Shenzhen or Hong Kong.
2.02 real business
Kang Sheng Dan is responsible for the new particles and other relevant organizations, products, technology to control, raw material procurement, product delivery and follow-up research and development, after-sales service.
Technology to the principle of tripartite cooperation to take control is now available 〔〕 implementation.
Effective use of products business is now underwriting system 〔〕 partners.
Follow-up research and development is the establishment of a strong guarantee for the company, pending funding, programs, policies do the implementation of mature delivery.
Experts from think-tank consultancy service groups, such as the protection of complainants do.
Kang Sheng Granules 2.03 history
Project owner Mr. Liu Jun科班出身Medicine, since 1993, Kang Sheng Dan began to study the project so far. 2000, Kang Sheng Dan R & D success, the inventor declared in Beijing the Chinese invention patent, patent application No. 00100037.3, patent open No. CN1306827, 2005 on 15 years 3 morning of the right to apply for a patent has not been granted a patent for the formula. Established in 2002 in Shaanxi Fengxiang inventors of medical technology benefits the public out-patient medical services to start using Kosei capsule and Concord in Weinan Dali out-patient, out-patient Xi'an Concord internal use has been used in patients from South Africa, Singapore, Malaysia with the 10 a number of provinces and autonomous regions. In December 2008 replaced the original Granule Capsules, by immune Xi'an Jiaotong University School of Medicine Department of Animal Biology and pathogenic experimental study of immunosuppressive research report 〔〕 attached, Shaanxi Province Center for Disease Control and Prevention determined the outcome of ingredients 〔〕 attached report. In March 2009 the inventor used "combination of several extraction and preparation of particles of AIDS, tumors," declared the Chinese patent application No.: 200910021509.3.
2.04 Forecast and future market prospects:
Because of the worldwide AIDS morbidity, mortality and social and other reasons, the future of a troubled century, human health problems. At present, the Chinese market, as well as foreign markets, Chinese medicine and the prevention of product gaps, relevant government agencies, social funds and investment have been good. Is the development, opening up new markets, the success of blockbuster, or a good opportunity in one fell swoop. However, the difficulty of the current relatively large research and development products. Mr. Liu Jun inventors study for more than a decade dedicated to the birth of Kang Sheng Ying Dan off; Kang Sheng Dan particles are very optimistic about the market prospect is able to create community and bring in huge economic value of outstanding products.
Dan Kang Sheng 2.05 particles is unique
Dan Kang Sheng food particles from the seed, the fruits of research and development, such as special food particles ordinary meal.
Kang Sheng Dan particle content of the active ingredient saponins 83.5 mg / 100 grams, with a total flavonoid content of 155 mg / 100 g; Kang Sheng Dan particles evidenced in the existence of anti-HIV composition and content of saponins are relatively high. New research shows that the main anti-HIV composition to biological activity of triterpenoid oleanolic acid-type saponins substances, enhanced immune regulation, anti-tumor and anti-virus 〔of human immunodeficiency virus-HIV infected drug classes inhibit virus Formation and biological role of inhibition〕.
Kang Sheng Dan formulations are particles of food, products extracted by the special high-tech active ingredients, convenience food, the role of significant scientific safety; is AIDS, cancer and other immunocompromised, immunosuppression, immunodeficiency virus infection groups as well as essential goods.
206 products or services
Kang Sheng Dan particles as the price-market price of 128 yuan / box.
Domestic source of raw material products can be a wide range of procurement and development of the cultivation area of raw materials for life must be adequate food, adequate raw material for more than 15 years of useful life; can foster the development of the area planted to protect the supply of raw materials. Price fluctuations of raw materials with living foods are floating in different areas of procurement price differential bit larger; exclusive control of procurement costs for business. The average market price of a comprehensive cost-0.5 ~ 11,000 yuan / ton.
Production process has been prepared by the maturity of many samples, and its products can be manufactured to pay the current sales market circulation of products or animal feed to ensure pollution-free, environmentally-friendly.
Sales less circulation, the total distribution system in favor of scientific management.
Similar products currently on the market gap in the market price based on prices of the relevant provisions of law identified by the enterprise on its own products at reasonable prices, in favor of control.
Kang Sheng Dan particles, 10 g / bag, 20 bags / box, 100 boxes / pieces of me〕〔; market prices as the price 128 yuan / box. Agents in favor of the operation, a large space, conducive to long-term cooperation.
2.07 or the purchase of consumer products are
Food consumption of ordinary people a wide range of meals, all sub-health people, healthy people or sick people can be used to buy.
Products of this project, the current gap in the market, located in the low-end market, food market, gift market, the health of the consumer goods market and the necessity for the market; advance the relative risk of lower market demand for a huge profit margins, and follow-up over the development of both space 〔 R & D project in China ahead of unique characteristics, reflected in our research is already in a stage of active ingredients of the purest; under developed, have a great space. Up high-end health food nanotechnology, nano-three types of drugs are there to protect basic research; a product of basic research is the fundamental guarantee of follow-up study〕.
2.08 industry or market
Food, health food and medicines are sunrise industry, changes in technology in the 21st century, one of the top ten industries. Human necessities of food, health food and drug security system is a healthy industry, and is closely related to human survival.
2.08.1. Strategic opportunities
China's economic development is very fast, the per capita GDP over 2000 U.S. dollars, social structure, have taken place in the market structure has changed substantially. Since 2006, food 〔〕 beverage industry rose to 114.01 percent of the top 23 industries, the manufacturing sector is much higher than the average increase of 61.44 percent and the Topix index rose 57.82 percent. Food enterprises should pay attention to seize the resources boss. Category in a market is not the case of strong brands, no one who is to force the first boss. For example: Huiyuan Juice field of use of its advantages in the development of a breakfast of juice, up with the breakfast milk, fruit juice Breakfast occupies the status of the boss. Dali model also, although the industry who have a mixed, but I think the success that it has its own reason. It is not a strong category in many cases, the first brand to launch an attack, industrial layout step by step is very critical. In China under the current market environment, as a boss, they can seize more resources, which food companies, has a very important strategic meaning and symbolic significance, is a cause for concern.
China to make good use of elements can be integrated a lot of resources, but also can make use of global capital markets. For example, Wei Chuan recently listed in Hong Kong noodles, a noodle company achieved 90 million, it is inconceivable that China played a very important element of the role. There are increasingly strong endorsement to China, the Chinese element is the recognition that the position, that is, the difference is that the value of! The more China, the world will be more! Therefore, to explore traditional Chinese culture, mining has gradually become the trend of the Chinese elements.
What is essential? Rice, flour, oil, meat, eggs, vegetables, etc., will not work without it, no it is not live. Brands of these products operate an increasing trend. Ago people did not buy rice brand to buy the concept of face, rice is rice that face, now, to buy rice to know to buy Thai rice, northeast of the five permanent members of rice, flour need to know to know Ancient Boat Lake snow Xiaotangshan in Beijing to buy vegetables, eggs Green was the source of food and so on Germany. All this comes from people's living standards, greater emphasis on the quality of life, and the level of consumer demand in the promotion and open. It contains a large number of opportunities there. Necessities of life to accelerate the trend of the brand, this change will also have more market opportunities. Many enterprises have begun to achieve the "small products, big market, small food, big brand" as a business development strategy.
2.08.2. The modernization of traditional food
With the acceleration of the rhythm of people's lives, the traditional concept of food will be to increase the modernization of many elements. Cakes, dumplings, eight-treasure porridge, etc. can only be made by ancestors of these before, parents prepared by hand into the kitchen, and then the traditional things but have to wear a coat, with the standards, put on the shelf so that people eat with a more simple, at ease. Achievements of frozen dumplings, three-wide, miss, kiss, Yinlu core products as the eight-treasure porridge, and even the past can only be held in the streets eating ice糖葫芦, improved post-processing support from the Beijing Royal Garden Fresh billion million in sales.
These traditional foods, from裸奔to wear a coat, packaging is no longer simply play the role of protection products, but represent a bigger market, more space, higher profits. Modern, contemporary packaging and meet the market demand. Traditional food in the process of modernization, as long as there is strong market base and a loyal consumer groups, will be branded a long history rooted in truth, in the appropriate technology innovation, the market will become a new favorite!
2.08.3. Healthy food, and functional
Functional foods and nutrients and nutritional products in the high enhancer, indicating, nutrition, functional food industry, one of the mainstream of development trends. For example, coarse grains, chips, corn deep-processed products, etc. More and more, there are bright, the function of the introduction of milk Erie, etc., have all pointed clearly to the problem.
An increasing number of foods such as candy, soft drinks, dairy products, convenience foods, edible oil, flour, soy sauce,醋等be functional, and enterprises will function as a niche marketing publicity and promotion points. Currently on the market a number of functional food sales are very good. For example, fruit维康维C tablets advocacy, "added Victoria C less cold, fruit containing vitamin!", Unity鲜橙say "multi-C more than beautiful," Healthy Living locked Erie infant formula A + B for baby "Tim intellectual power,"多美滋shouted "Let your baby have their own resistance" and even the mineral water recently Kangshifu regain function, in the ad emphasized that it is rich in mineral elements and nutritional value. Also, as some anti-tooth decay gum, drinks to Reduce Pathogenic Fire, weight loss, soy sauce iron, food supplement, etc., list goes on.
Chinese medicine has always held that as食补meeting. With the strengthening of health awareness, high-quality functional food is the heart of the public think that the functional food is the food industry for quite a long time trends. This view in the international arena has also been recognized by nutritionists such as the United States the "anti-inflammatory diet"; modern science's "seal of acid eating" trend, etc., that people's lives must be taken the "anti-inflammatory diet", "seal of diet "〔including vegetable protein, plant fat and mineral food, fruit diet for the seal of the counter〕〔including long-term acid diet meat, eggs and other traditional diet are acidic diet〕.
2.09 Competition
The original project product market, there is no competitor.
Because of the lagging product development projects and foreign similar products only in the R & D stage; Therefore, the introduction of the project products of both domestic and foreign markets is beneficial to both.
The only competition is our generic products, the current project has to apply for patents in China; foreign patent protection will also declare, when necessary.
2.10 Sales
Products of this project has now been confirmed that the Chinese market manufacturers underwriters, underwriters 100 / month; that sales performance, require dealers to provide after-sales services or related products with after-sales service. Detailed in the table below:
Table 1: Sales Forecast Table
Year industry growth rate of sales%
2009 1200 0
2010 2400 50
2011 5000 208
2012 10000 200
2013 20000 200
2.11 Production
The project based on the State Food and Drug Regulations to allow commissioning of production, product quality by the commission responsible for; supervision of production and production testing, step-by-step production, the various monitoring, synthetic testing and so on, to resolve the current 2 to 5 years of production security.
Production characteristics of 2.12
Production of this project must comply with the food GMP certified company, manufacturers related projects have been commissioned to determine the distribution of more than 3 factory production, the production process is simple, according to quality standards. Step-by-step production technology in order to protect confidentiality, the increase in transportation costs could be equivalent to the scope of technological security.
2.14 provider
The food sources of raw materials required for the project is to be human life, such as beans and other foods, the origin of the northeast adequate reserves; Our project is not due to the production, procurement Our manufacturers are not listed in directory.
2.18 Patents and Trademarks
Production process of the project has applied for patents in China, before the narrative. The project registered a new commodity products, to protect their brand names.
2.19 Research and Development
Since 1993 the research project so far, the project has invested to estimate more than one million yuan, QS certified products need to follow-up less than one million yuan, time 0.3 ~ 0.6 years, the contractor in the production and quality and technology supervision department; follow-up nano-scale estimates of health food products to declare the need for 60-80 million yuan of funds, need time to 0.6 ~ 1.0 years can be successfully developed; follow-up nano-drug funds to declare 800-1500 million estimate, it takes time 1.5 ~ 2.5 years, three new drugs expected to declare success.
2.20 Litigation
The inventor of this project is Mr. Liu Jun unique technology, do not involve litigation; the company set up around the protection of our technology products arising from litigation; this is to be part of the business to guard against.
2.21 Government regulations
The project is set up scientific and technological research categories, heads of departments under the science and technology. National science and technology sector, the Ministry of Health to assist in the management of food products, in accordance with the law in accordance with Chapter apply, there are laws to protect evidence. HIV product development for international and domestic concern about the large number of preferential policies to support and financial assistance, whether for the development of future projects is decided.
2.22 a conflict of interest
The project set up by the new two directors, the technical side and investment side. Shared interests of both sides, mutual benefit and common development, there is no fundamental conflict of interest. All raw materials procurement, production supervision, R & D investment and after-sales service, both sides decided to have a director.
2.23 Order
Gross domestic product of the project objectives and tasks distribution is 100 / month in sales, 100 for each additional sales, the sellers will have 5% of the incentives to encourage. Products due to pre-package items to show gross domestic distributors to determine; dealer orders outside as well as objective statistics are dealers.
This product is the total foreign investment dealers to be identified.
Part III: Business management
The owner of the project Mr. Liu Jun, the project to help people张颖强, Mr. Li Pingzhou; medical科班出身are engaged in medicine, the medical profession for more than a decade, some management experience.
3.01 Directors and senior staff
2 new company directors, and project one side of the confirmation.
Senior staff members to be determined.
3.02 key employees
The key to the design of the new company employee procurement, materials identification, materials management, production monitoring, product transport, as well as think-tanks such as the follow-up research and development experts.
Accounting 〔2 may be received by the directors or as determined in consultation side〕.
Production Supervision 〔accept inbound raw materials, transportation of raw materials production, product transportation〕 1 to 2 people.
Office personnel 2 to 5 people.
Other personnel to be determined.
3.03 consultants, accountants, lawyers, bankers and other
The new company consultants to set up in accordance with the needs of the project at any time, for the time being set up.
Part IV: Financing Help
Total investment: 60 - 15000000
Investment budget: production 20 - 30 million; liquidity 100000; 100,000 wage expenditure; 100,000 other incidental charges.
Cooperation: Investors voted to fund it for 20 - 30% Dry Unit; technical side to technology investment company accounting for 80 stem shares - 60%.
The project means the use of direct investment funds, stock and other non-absorbed manner.
4.01 proposed financing
The project directors preferred to enjoy the new company. Ordinary shares in accordance with "Company Law" the relevant provisions of the establishment of the absorption is not currently considering. Equity transfer in accordance with "Company Law."
4.02 Capital Structure
The project has a project to technology, no debt; all new companies are set up prior to the introduction of investment capital for the technical side. Project to share in the core of the shares, whichever is quasi; increased investment in the shares does not affect the proportion of side projects.
Investors to invest in the actual receipt, whichever is; actual funds arrive when a new company, the proportion of shares in a decision by the board of directors is divided into consultations; income dividends determined through consultation by the Board of Directors.
403 financing mortgage
Our non-financing of the project mortgage.
4.04 Guarantee
The project secured by the project to help people.
4.05 Conditions
The project set up by the new company products in order to protect the smooth profitable projects, follow-up product development as the core protection; not due to the middle of capital funds or other reasons; liability arising from the divestment of responsibility; or no follow-up of projects, the termination of cooperation by the both the Board of Directors decided that any party can not but regard the termination of cooperation, the legal consequences arising from the termination of the party.
Management of the new company jointly managed by the board of directors.
4.06 statements
Without
4.07 the use of process
Project pre-production products in 6 to 100,000.
300,000 liquidity.
Management of funds 5 ~ 100,000.
Wages office 15 ~ 300000.
The other 300,000.
4.08 Ownership
Technology to technology shares. Permanent share of the shares, unless the company filed for bankruptcy or liquidation; any other can not be terminated; be allowed in the technical scope of the purchase or transfer; purchase or transfer of technology to long-term shares, in accordance with laws and regulations related to technology.
Investors to direct investment funds, holding shares variable; as a result of changes in capital investment funds, subject to the Board for adoption.
4.09 diluted capital
No.
Costs 4.10
The partners are liable for the termination of co-operation; to pay a cost of 1.5 million yuan.
4.11 investors
The two sides decided.
Part V: Risk Factors
The project risk factors is a combination of policy changes or other unforeseen factors. Item for the food, marketing, legal requirements can not be due to the role of publicity; therefore supplemented by follow-up R & D products.
5.01 limited operating history
The existence of this defect; the need for investors to participate actively in and support to overcome.
5.02 limited resources
Limited resources at present does not exist.
Limited management experience 5.03
The existence of short-term, after the delivery is expected to do so by learning or by any other means to solve this defect.
5.04 market uncertainty
Products of this project, after the renewal of hair products, not the presence of market uncertainty.
Production uncertainty 5.05
The production of this item does not exist uncertainties.
5.06 liquidation
Clearing the way consultation between the two sides.
5.07 pairs of the core management staff rely on
There is no dependence on the core management staff, since the technical side and the investor is a company director.
5.08 What is the error that may occur?
No.
Part VI: return on investment and exit
6.01 Introduction
The project established the technical core of the new company for high-tech companies, the R & D products for the industry related companies attention products, nano-products are also present at the initial stage of the international will benefit from high-yield; out of the way be decided through mutual consultation; can transfer, liquidation or bankruptcy.
The investment involved in the management side is the best way, so that the healthy growth of the interests of the project, against market risks, bigger and stronger.
6.02 Sales
Company should be sold to a big company usually is a big group enterprise.
6.04 return on investment
The operation of the project was to recover the investment, and the return rate of return of 3000%. The basis of financial analysis, the project five years up to 8.4 ~ 1.26 billion of market value; .808 margin of return.
600,000 based on the calculation of investment return on investment is 3000 / 1.
Part VII: the operational and financial analysis, forecasting and profitability analysis
Kang Sheng Dan particle production cost: 12 RMB / box does not include packaging〕〔, 4 to 6 boxes / month, a course in June, the cost of 208 ~ 432 yuan. 208 ~ 432 × 10000000 〓 2080000000 ~ 432 million, or 2.08 ~ 432 million of the cost. Market wholesale price: 35 RMB / box, 4 to 6 boxes / month, a course in June, the cost of 840 ~ 1260 yuan. 840 ~ 1260 × 10000000 〓 840000000-126000000, or 8.4 ~ 1.26 billion market value. 〓 2 margin. 08/12.16 ~ 8.4-12.6 〓 (0.247 ~ 0.257) -1 〓 0.886-0.743, 0.808 statistics.
Part VIII: financial statements
No.
Part IX: Financial Planning
Project pre-production products in 6 to 100,000.
300,000 liquidity.
Management of funds 5 ~ 100,000.
Wages office 15 ~ 300000.
The other 300,000.
Since 1993 the research project so far, the project has invested to estimate more than one million yuan, QS certified products need to follow-up less than one million yuan, time 0.3 ~ 0.6 years, the contractor in the production and quality and technology supervision department; follow-up nano-scale estimates of health food products to declare the need for 60-80 million yuan of funds, need time to 0.6 ~ 1.0 years can be successfully developed; follow-up nano-drug funds to declare 800-1500 million estimate, it takes time 1.5 ~ 2.5 years, three new drugs expected to declare success.
Part X: Product promotional materials, brochures, reports and pictures
Copies of test reports