There is a famouse saying: Oranges grown in southern is orange,but when it grown in northern,its trifoliate orange,climate is very different for the water ,weather,soil.In northern china,the climate is dry and colder than south,as we know,in southern part of china,there re a lot of river and lake...
作者文章归档:李茜

news campaign more value
news means more turth and there is responsible duty of the company,their contribution connected with the social event ,and the news will affect mass audience and impressed them deeply,so that it can bring more positive infection.This is CSR-company social...
Many brands want to make friends on line
Johnson & Johnson several large-scale recall excluding China
there have been several large-scale recall,from nov.2009 to July 2010,in Johnson&Johnson,recently,April 30, 2010, Johnson & Johnson subsidiary McNeil Corporation to products the quality of the ground did not meet the standard completely, announced the recall of 12 countries and regions wi...
Preparing Portfolios for Global Logistics Challenges
Logistics real estate is a unique subset of industrial real estate with specific locational, physical and operational attributes. As supply chains continue to grow in length and complexity, companies seek to align their real estate portfolios with basic logistics principl...
TEA Culture
2010 tea expro (shanghai)
Tea origin from China, it is not only a drinking,but a culture, with the teapot the teaism,even the clothes about teaism show,tea is health,its about Chinese traditional culture and oriental medicine,you will like it ,beacause its so mystery.
《tea house》is the most fam...
地产公关的价值体系和战略步骤
不同于其他产品的公关传播,房子作为一种商品,具有特殊的价值体系,决定了地产公关的策略以品牌先行,价值主导,房价成交量均呈现大幅下跌,消费者对房地产的需求大不如前,促使一个项目的成功,是至关重要的。
对房地产而言,有三个价值体系:项目价值,区域价值,城市价值;城市价值远远大于区域价值,区域价值远远大于项目价值;而突出城市价值,是决定项目战略高度的关键。
&nb...
新媒体营销概述
文/ 李茜 在这个marketing的时代,新技术促生了新媒体,以新媒体为载体的营销成为广告主和公关公司以及第三方关注的焦点。所谓的新媒体包括哪些呢?个人总结如下:
新媒体营销包括以下几个方面:
一、网络广告(软广、硬广)
1、网络新闻发布
可以是平面媒体的新闻转载 网络专题
2、论坛、博客
炒作 推广
3、网络视频
4、社交网站SNS
5、网络硬广告
6、迷你网页 minisite AIO(case Dior purfume)
7、病毒式营销 APP
二、户外电子媒体
显...
千年古榕行渐远 轻舟已过万重山
历史背景:在桂林阳朔高田的金宝河畔,凢穿岩村前,出有一颗大榕树,凱树龄逾1410年。判阳朔于隋开元十年(公元590年)置县(其时隋文帝杨坚当朝),出居住在这里的壮族同胞为了纪念建县这一盛事,则在金宝河畔种植了这棵榕树。划一千四百多年,刌沧海桑田,凳改朝换代,凮无论人间发生什么事情,凴无论大自然发生了什么变化,凙这古老的大榕树都傲然屹立在这片神奇而又美丽的土地上,凍并永远青春焕发。凟而今树高18米,则树围9米,刍要五六个人手牵手才能合围;并伸而出的特大粗茎,凴离地面1米,別横伸出去21米,刞就像一只巨大的...
城市旅游营销和企业CSR对接
作者:李茜
南天一柱哈里路亚山、宜春叫春之城。。。。城市名片如何吸引眼球?安阳在京召开旅游推介会——安阳·三阳开泰旅游推介会,“三阳开泰”寓意山水安阳、文化安阳、历史安阳,道出了安阳得天独厚的旅游资源优势。并且推出一系列优惠政策:组团社、优秀地接社、旅游包机、旅游专列、旅游大巴等实施奖励办法和操作规程。同时拿出1000万元的旅游景区门票,开展免费赠送活动,以此将安阳旅游推介出去,让安阳旅游消费市场活跃起来。
企业做相关的公益活动,如果和旅游资源合作,既发展了当地的旅游资源经济,又节约了一定成本,可以使公益...