Altimeter Group分析师Charlene Li近日发表了对品牌参与社会化媒体的调查研究。
I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb“. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in 11 different online social media channels.
数据结果如下：
I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb“. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in 11 different online social media channels.
数据结果如下：
1. 星巴克 (127)
2. 戴尔 (123)
3. eBay (115)
4. 谷歌 (105)
5. 微软 (103)
6. 汤姆逊-路透社(101)
7. 耐克 (100)
8. 亚马逊 (88)
9. SAP (86)
10.雅虎/英特尔（并列） (85)
SOURCE：http://www.altimetergroup.com/2009/07/engagementdb.html