The results are as followers: the mainland coffee bean market is a rather alluring but dog-eat-dog market.Chances and challenges both exist.

1.The average consumption is growing at the rate of 20% per year and the biggest import country is  Vietnam.

2.There’re four kinds businesses of the importers including salas of coffee beans,sales of correlative goods,trainning and service and support to the operators of cafe. The marketing channel is also diverse.

3. Importing green beans will be more competitive and the profits of the importer are bery high.

4.There’re many kinds of operating modes in the marketing.The majority take the low-price root and there’s no leading brand in the market,now.

附中文翻译：调研结果表明，中国咖啡豆市场正在快速蓬勃发展,是一个具有相当吸引力的市场，但同时进入这个行业的企业和个人也越来越多，是一个竞争激烈的市场。第一、中国咖啡市场正在经历着快速成长，人均咖啡消费量以每年20％的速度增长，最大进口国是新兴的咖啡生产国越南。第二、咖啡豆进口商经营的业务主要有四种：咖啡豆加工、批发、销售；咖啡器具的销售、培训、服务；咖啡粉、咖啡用糖、奶球的销售；提供咖啡馆经营者完整的支援。销售模式主要有：建立分销体系、直销、代销。销售渠道可能有多级的多种形式。第三、在整个咖啡豆产业链中，进口生豆更具有竞争力，咖啡销售中间商的利润是相当高的。第四、竞争战略上，多数进口商走的是低端路线。市场尚未出现领导品牌和行业领袖。