裸体代言"粉红丝带"是一场炒作?


裸体代言"粉红丝带"是一场炒作?

 
 

2011年09月28日 16:21   来源:南方报业网   

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我想,大部分人对于“粉红丝带”这个应该是陌生的。我们比较熟悉的是“红丝带”。然而这是两个完全不同的概念。

红丝带是对HIV和艾滋病认识的国际符号,1991年在美国纽约第一次出现。它代表了关心,这一标志被越来越多的人佩带,用来表示他们对HIV和艾滋病的关心,关心那些活着的HIV感染者,关心那些已经死去的病人,关心那些受艾滋病影响的人。“粉红丝带”是全球乳腺癌防治活动的公认标识,用于宣传“及早预防,及早发现,及早治疗”这一信息,足迹遍布全球数十个国家。各国政府将每年的10月定为“乳腺癌防治月”。粉红丝带是一场关爱乳房的运动,更是人们对健康和美丽的一种追求。

目前,粉红丝带正受到各大明星的关注与参与。这不,2011年度《时尚健康》粉红特刊封面,特别邀请了陶虹、杨幂、李艾三名美女明星担任代言人。关于代言,三位明星都有各自的感言,陶虹:爱护自己,才能更好地爱身边那些爱你的人。杨幂:分享爱乳房的知识,没什么不好意思。李艾:我们的身体要取悦的,不是别人而是自己。

本来,这样的代言活动,是好事情。毕竟她们的加入,可以让人们更多地关注女性乳房健康,可以让更多人了解“粉红丝带”的内涵。但是,特别之处就在于她们的代言是全裸。

对于大多数人来说,这无疑是一场视觉大餐。而更多人也就只是将其视为一种视觉大餐而已,而真正的关注女性健康的主题却没有更深入人心,没有得到更多、更广泛的宣传。所以说,利用这种裸体形式来宣传女性乳房健康,效果是适得其反的。

事实上,对于这种全裸代言,我个人以为更像是一种炒作,是借公益来炒作。这是《时尚健康》杂志和三位女明星合作从而达到双赢局面的炒作。通过“裸体”这个噱头,明星们的关注度会大大提升,并且还有了“甘愿为公益而牺牲”的宣传点,借着这次“裸体代言”,三位明星肯定又会大紫大红一把。而作为传统纸质杂志的《时尚健康》,无可怀疑地会更加畅销。

在媒体与明星的联合炒作下,媒体和明星都得到了各自的利益,他们都满意了。而作为“粉红丝带”,依然如故。

乳房疾病是威胁女性健康的重要杀手之一。而目前,我们对于乳房疾病的相关知识是严重缺乏的,别说是老男人,就是女性本人,了解的也不多。所以,关注女性乳房健康,首要的是尽快普及乳房疾病只是。尽快向大众宣传乳房疾病的基本种类、乳房疾病的发病特征、乳房疾病的防治等等知识。只有这样,才是真正的关爱女性,在杂志上登几个明星的裸照,对于问题的解决没有什么实质性效果。文/艳影帝






艾滋病不治会早死,早治才康复 艾滋病不治会早死,早治才康复 艾滋病不治会早死,早治才康复 艾滋病不治会早死,早治才康复

 
图示∶2011年5月正式出版的《中国特色医疗金鉴》登载的刘君主任及其机构事迹 
 
 

慢性艾滋病早期中医药治疗保障生命论证

红津液饮料面世 或将能预防艾滋病

更多来源∶新浪商业登载
http://vic.sina.com.cn/news/27/2010/1231/26801.html


TOM新闻登载

http://post-social.news.tom.com/s/63000AD83310.html

中国青年网 健康频道

http://news.youth.cn/jk/201012/t20101231_1447239.htm

 环球时报-环球网

http://news.163.com/10/1231/15/6P8B7PTU00014JB6.html


 环球网

http://china.huanqiu.com/hot/2010-12/1390550.html

 

 

Naked endorsement "Pink Ribbon" is a hype?

At 16:21 on September 28, 2011 Source: Southern Newspaper Network




I think most people for the "Pink Ribbon" This is strange. We are more familiar with the "Red Ribbon." However, these are two completely different concepts.

Red Ribbon is the international HIV and AIDS awareness symbol, New York, 1991, the first time in the United States. It represents a concern, this flag is more and more people are wearing, to indicate their interest in HIV and AIDS, care for those living with HIV, caring for patients who have died, care for those people affected by AIDS . "Pink Ribbon" breast cancer prevention and control activities is the recognized global identifier for the publicity "early prevention, early detection, early treatment," this information, footprints all over the world in dozens of countries. Governments in October each year as "breast cancer month." Pink Ribbon campaign is a breast care, it is people's health and beauty of a pursuit.

At present, the pink ribbon being the major stars of the attention and participation. This is not the year 2011 "fashion health" special edition pink cover, in particular, invited the Hong Tao, Yang Mi, Ai three beautiful star as a spokesperson. On the endorsement, three stars have their own reflections, TAO: love yourself, in order to better love those around who love you. Yang Mi: knowledge sharing love breasts, no sorry. Ai: our bodies to please, not someone else but ourselves.

Originally, such endorsements, is a good thing. After all, they join, you can make people pay more attention to women's breast health, allowing more people to understand the "Pink Ribbon" connotations. However, the special is that their endorsement is naked.

For most people, this is a visual feast. And more people will only be considered a visual feast, but rather the real concern was not the subject of women's health is more popular, not more and more widely known. So, use this form to promote women's naked breast health, the effect is counterproductive.

In fact, nude endorsement for this, I thought more like a kind of speculation is speculation by the public to. This is a "fashion health" magazines and three female co-stars so as to achieve win-win situation for speculation. Through the "naked" is a gimmick, the stars of the attention will be greatly enhanced, and there is a "willing to sacrifice for the common good" propaganda point, by the "naked endorsement", three stars will surely a big purple red to. As a traditional paper magazine's "fashion health", no doubt will be more popular.

And co-star in the media hype, the media and the stars have been their own interests, they are satisfied. As a "Pink Ribbon" remains the same.

Breast disease is a threat to women's health, one of the important killers. At present, our knowledge of breast disease is a serious lack of, not to mention the old man that women themselves, not many understand. Therefore, attention to women's breast health, primary breast disease is spread just as quickly as possible. As soon as possible to inform the public of the basic types of breast disease, breast disease, clinical characteristics, and so knowledge of prevention and treatment of breast disease. Only in this way is the real love of women, in a magazine on the board of several stars nude, for no substantive solution to the problem effect. Wen / Yan actor

 
 
 
 
 

[ 作者:佚名    转贴自:本站原创    点击数:196    更新时间:2011-9-30    文章录入:nnb ]