Because the paper seems good and worth keeping – When you see a color brochure that looks like it has full glossy paper, the first tendency of course is to get it and keep it.High quality brochure printing materials always appeal to the need of people to get and look at expensive looking things, even as prints.These will definitely help your readers pay attention to your custom brochures.The topic should precisely interest them and should discuss all the important issues that they are concerned with.Good Luck!This is one of the other big reasons why your own readers should also look at and keep your brochures.Because you seem to be a reliable company/person – Finally, people read your custom brochures simply because you seem to be a reliable company or person