In 2000, fresh with new life in the New York Stock Exchange listed Coach, Coach began to introduce more fashion accessories full range of products, including shoes COACH KODIE SNEAKER , belts,  coach sunglasses  , etc. This also means that Coach bag manufacturing company in transition from a fashion brand for the sale of business .

Coach has maintained the excellent quality, durable and strong, good enough for a luxury brand of conditions, but compared to the traditional European luxury brand, Coach of the average selling price of less than half of them.Coach Ergo handbags coffeeblack With its unique consumer insights, Coach upgrade all prospective consumer Prevalence emerging consumer trends, therefore, Coach made a clear and impressive brand positioning: "easy luxury."

Boston consulting firm marketing expert Michael. Silverstein after a global scope within the consumer research shows traditional market segments such as the purchase Neng Li Zhi Biao's rational, risk awareness culture and Shenghuoxiguan Deng, Yi Jing difficult Qing Xi De Miaoshu preferences of consumers Xiaofei Liao. Because more and more consumers are willing to spend more in certain categories of money in exchange for better products or services and are willing in some ways thrift in order to the money they save to buy in some other category  more high-end products.Coach New Style Bags  Fashion is becoming one of the high consumption category, more and more gorgeous women would rather live frugally have to buy expensive handbags.

Polarization trend in the consumer under the luxury consumer is no longer the prerogative of the top rich. Although the European luxury brands in the world are performing a high price for the advertised brand positioning, but compared with low-cost positioning not only did not let Coach high-end brand image with dust, but as Coach of competitive advantage. Coach 09 GRAMERCY OP ART Purses Gold 42945 Consumer demand for both luxury, they do not have much disposable income people who, Coach just hit the upgrade of their desire for consumer demand, so that Coach can attract a wider range of consumers.

In the United States market, LV lock and other European luxury brands are household income in the first 3% of total income consumers,Coach poppy op art glam black 13826 while the Coach is able to expand the scope of potential customers to the family income in the first 20% of the customers. Strong in the luxury consumer in Japan, Coach has been referred to as "brand entry package" or "the first brand package."

Thus accurate positioning in a strong demand in emerging markets, coupled with a competitive business model, so that Coach since 2000, income from the initial increase of 5 billion U.S. dollars to 32 billion.  COACH PARKER OP ART CONVERTIBLE HIPPIE 13420 And even if the economic crisis in 2008 under the impact of lower gross margins, after the brand is still able to profit from global luxury goods industry, the highest proportion of brands.