钮海津：《本刊是做什么的？》2010年2月刊卷首语（未刊稿）
本刊是做什么的？
What is this journal doing?
本刊是做什么的？
简而答之，本刊传播“粤港商旅生活概念”。
展开这句话，就是：
——精心采编粤港地区的创业、投资、置业、旅游、酒店、购物、美食等深度资讯，或广而告之，或具体指南，是为本刊之形；
——诚意舒解广九、广深列车上的商务客之乘车困乏、为他们提供一揽子目的地之向导，是为本刊之旨；
——倾情鼎助广告客户与其列车上的目标群体进行深度情感沟通和精准营销，是为本刊之责；
——全力打造粤港商旅的全生活杂志，持续拓展广告传播的黄金通道，是为本刊之髓。
本刊的读者即广九线上的商务客，他们乘坐KTT或和谐号，穿梭如流，交游如鲫，往来无间，人数高达每天13万、每年460万人次，仅短短的广深线周末一天的消费就达人民币10亿元，更别说整条广九线四座特大城市的消费总额了！本刊有幸作为粤港列车的一介纸媒，肩负传播“粤港商旅生活概念”的载体功用，为商务乘客做向导员，为广告客户做服务员，实为荣幸之至。
8年前，本刊出品之初就定位在中国最热的经济走廊——广九线上传播“粤港商旅生活概念”。粤港经贸关系源远流长，港商要进一步进军内地市场，广东是最优先的台阶；粤商要进一步进军国际市场，香港是最优选的跳板；经过30年发展，粤港已经成为了一个唇齿相依、相辅相成、优势互补的大型区域经济区。粤港两地共同展多项合作项目，包括口岸建设、大型基建、旅游购物、文化交往、物流对通、环保卫生、金融合作等等。港企带来的资金和管理、设计方面的经验，有助于加强珠江三角洲服务业的整体竞争力，进而使粤企得益获利。此为“粤港商旅生活概念”的大处。而本刊则从“粤港商旅生活概念”的细处着手——图文并茂地向商旅人士提供粤港创业、投资、置业、旅游、酒店、购物、美食的深度资讯，至今已持续出版第77期。
每年此刻，家家门户张灯结彩贴红对，本刊当然不负新岁，欣然挥春：
上联：承奉佳作，不用扬鞭自奋蹄，《Let’s
下联：精工出品，雄关漫道拓新途，《粤港直通》促珠三角企业财源广进达三江而册册献策；
横批：恭喜发财！
这春联回答了我们是做什么的——是年年月月向您们恭喜发财的！
执行总编辑 钮海津
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What is this journal doing?
In a word, this journal disseminates “Guangdong-Hong Kong business travelling life concept”.
----carefully collecting and editting the deep information on starting an undertaking, investment, house perchasing, tourism, hotel, shopping, and gourment, etc., in Guangdong and Hong Kong regions, publishing widely, or guiding specifically, which is the shape of this journal;
----sincerely relieving the travelling fatigue for the business travelers on Kowloon-Canton train and Guangzhou-Shenzhen train, and providing them with a package destination guide, which is the mission of this journal;
---- greatly supporting the advertisers for in-depth emotional communications and precision marketing with the target groups on the trains, which is the duty of this journal;
---- At full blast building an entire life magazine of Hong Kong-Guangdong business travelling, and continuing to expand the golden channel for advertising communications, which is the essentiality of this journal.
The readers of this journal are the business passegers of Kowloon-Canton line, who travel to and fro between Guangdong and Hong Kong freely and smoothly by KTT and Harmony; the number of travelers is up to 130, 000 per day, with person trip of 4.6 million per year; the consumption of Guangzhou-Shenzhen line reaches RMB 1 billion in only a short period of a weekend day, much less the total consumption amount in the four mega cities of the entire Kowloon-Canton line! The journal is honorable to become a paper media for the Guangdong-Hong Kong train, responsible for disseminating the carrier functions of “Guangdong-Hong Kong business travelling life concept”; it is extremely honorable to be the guide for business passengers and the attendant for the advertisers.
8 years ago, the journal set its orientation on the China’s hottest economic corridor at the beginning of its establishment—disseminating “Guangdong-Hong Kong business travelling life concept” on Kowloon-Canton line. The trade relations between Guangdong and Hong Kong has a long history; if the Hong Kong businessmen want to further enter the mainland market, Guangdong is the platform of highest priority; if the Guangdong businessmen want to further enter the international market, Hong Kong is the most perferred springboard; after development of 30 years, Guangdong and Hong Kong have become a large regional economic zone, complement each other with complementary advantages. Guangdong and Hong Kong have jointly developed a number of cooperative projects, including port construction, large-scale infrastructure, tourism shopping, cultural exchange, logistics right pass, environmental health, and financial cooperation, etc. The capital and experience on management and design introduced from the Hong Kong enterprises are conducive to enhance the overall competitiveness of the Pearl River Delta services, so as to bring benefits for Guangdong enterprises. This is the broad aspect of “Guangdong-Hong Kong business travelling life concept”. This journal focuses on the specific aspects of “Guangdong-Hong Kong business travelling life concept” –providing deep information on starting an undertaking, investment, house perchasing, tourism, hotel, shopping, and gourment in Guangdong and Hong Kong for the business traveller, which has continued publication of 77.
Every year, at this moment, every family decorates with colorful lights and pastes on red couplets, and the journal, of course, lives up to New Year and readily writes down the couplet:
First line of couplet: providing great works with self-driving; “Let’s go” works hard for prosperity in business reaching the four seas for businessmen in Guangdong and Hong Kong;
Second line of couplet: offering competitive articles with extension of new path; “Guangdong-Hong Kong Straight-through” makes suggestions for promoting the financial resources of the enterprises of Pearl River Delta coming from the three rivers;
A horizontal scroll bearing an inscription: wishing you prosperity!
This Spring Festival couplet gives the answer on what we are doing—wishing you prosperity everyday!（niuhaijin）
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（钮海津：《本刊是做什么的？》 2010-1-18）（7）