打造华剑办公用纸系列品牌
计
划
书
计划人：杨庆国
2008年4月25日
打造华剑办公用纸系列品牌
我总结了一下，认为主要从以下两个方面来做：
第一、 通过网络迅速占领网络上批发零售商；
具体操作方法如下：
1、 地毯式轰炸，在各个商务平台发布供应信息。（要求：产品信息要尽量的详细，标题一定要新颖，起到吸引眼球的效果。）发布完成之后，作到日更新和周更新。（日更新和周更新根据自己的判断来做。）
2、 打价格战，以薄利多销为原则；（在保证产品品质的基础上，压缩成本走低价位策略。）
3、 邮件营销，从网上搜索一部分批发商和直接用户，勇于自荐。（搜索这部分潜在客户的方法，利用搜索引擎的反搜索营销来实现。）
4、 博客营销，他可以作为我公司对外宣传的一个窗口，其优点，可以通过音频、视频、文字、图片等方式展现给你的潜在客户。如果做的好的话，绝不亚于公司的专用网站。
5、 搜索引擎营销，就像我们现在在做的百度、goole英文包年一样。
第二、 利用传统的经销模式展开
1、 此方式临架于网络营销之上。
具体操作如下：
搜索出批发商的联系方式，发邮局或者快递寄公司的产品以及报价。
优点：可以直接接触一部分潜在客户，迅速达到成交的目的。
缺点：起初效果不大，需投入一部分资金。
预测：邮局费用：2000元 1000家批发商 邮资费用2元/家；
快递费用：20000元 1000家批发商 快递费用20元/家。
2、 厂家直销（各地）
优点：1、节约部分运输费用；
2、节约人工成本；
缺点：1、风险性比较大；
2、实际的加工厂我们难于控制客户资料。
总结：
在第一方面目前基本上可以做到，但是第二个方面刚刚开始尝试。第二方面，我倾向于第一种方法做推广，第二种方法配合来操作。
杨庆国
2008年4月25日星期五
Popularize the prospectus with sword paper product in China
Make serial brand prospectuses of paper in the office, sword of China,
Plan people: QingGuo Yang make paper in the office serial brand, sword of China, summarize will it be April 25 2008,
It is mainly done from two following respects that thought: First, authorize for dispatch to a retailer on the network of capturing rapidly through the network; The concrete working technique is as follows: 1, Blanket bombing, release the information of supplying in each commercial platform. (Requirement: It is detailed that the product information wants to try hard, the title must be novel, get up and attract the result of the eyeball. )Release and finish, accomplish the sun to upgrade and upgrade with week. (Japan upgrades and upgrades the own judgement of the foundation to do with week. )
2, Make the price war, on the principle of small profits and quick turnover; (On the basis of guaranteeing products quality, the low price tactics leave in cost squeeze. )
3, Mail marketing, search for some whole sellers and end users from network, dare to recommend oneself. (Search for the potential method of customer, utilize to search for marketing come, realize instead search engine. )
4, Blog marketing, he can as our company a window of international communication, its advantage, can represent to your potential customer through audio frequency, video, characters, picture,etc.. If the ones that made are good, not second to the special-purpose websites of the company definitely.
5, The marketing of the search engine, now just like we In one hundred degrees that are made, goole English bag is annual and the same.
Second, utilizing traditional selling, the mode launch 1, this way faces the shelf in network marketing. Operate it as follows specifically: Search for the whole seller‘s contact way out, send to the post office or express to the products that are sent to the company and offer. Advantage: Can be exposed to the potential customer of a part directly, achieve the goal of making a deal rapidly. Shortcoming: Originally the result is not big, need to invest some fund. Predict: The expenses of post office: Whole sellers of 1000 families of 2000 yuan Postage expenses of 2 yuan / family; Express expenses: Whole sellers of 1000 families of 20000 yuan Express expenses of 20 yuan / family.
2, The producer sells directly to households (all parts) Advantage: 1, Save some freight; 2, Save the cost of labor;
Shortcoming: 1, The risk is greater; 2, Real our restive customer‘s materials of processing factory. Summarize: Until basically may accomplish at present on one hand, but the second respect has just begun to try.
The second respect, I am inclined to the first kind of method to popularize, the second kind of method is cooperated to operate.
Yang QingGuo April 25, 2008 Friday
计
划
书
计划人：杨庆国
2008年4月25日
打造华剑办公用纸系列品牌
我总结了一下，认为主要从以下两个方面来做：
第一、 通过网络迅速占领网络上批发零售商；
具体操作方法如下：
1、 地毯式轰炸，在各个商务平台发布供应信息。（要求：产品信息要尽量的详细，标题一定要新颖，起到吸引眼球的效果。）发布完成之后，作到日更新和周更新。（日更新和周更新根据自己的判断来做。）
2、 打价格战，以薄利多销为原则；（在保证产品品质的基础上，压缩成本走低价位策略。）
3、 邮件营销，从网上搜索一部分批发商和直接用户，勇于自荐。（搜索这部分潜在客户的方法，利用搜索引擎的反搜索营销来实现。）
4、 博客营销，他可以作为我公司对外宣传的一个窗口，其优点，可以通过音频、视频、文字、图片等方式展现给你的潜在客户。如果做的好的话，绝不亚于公司的专用网站。
5、 搜索引擎营销，就像我们现在在做的百度、goole英文包年一样。
第二、 利用传统的经销模式展开
1、 此方式临架于网络营销之上。
具体操作如下：
搜索出批发商的联系方式，发邮局或者快递寄公司的产品以及报价。
优点：可以直接接触一部分潜在客户，迅速达到成交的目的。
缺点：起初效果不大，需投入一部分资金。
预测：邮局费用：2000元 1000家批发商 邮资费用2元/家；
快递费用：20000元 1000家批发商 快递费用20元/家。
2、 厂家直销（各地）
优点：1、节约部分运输费用；
2、节约人工成本；
缺点：1、风险性比较大；
2、实际的加工厂我们难于控制客户资料。
总结：
在第一方面目前基本上可以做到，但是第二个方面刚刚开始尝试。第二方面，我倾向于第一种方法做推广，第二种方法配合来操作。
杨庆国
2008年4月25日星期五
Popularize the prospectus with sword paper product in China
Make serial brand prospectuses of paper in the office, sword of China,
Plan people: QingGuo Yang make paper in the office serial brand, sword of China, summarize will it be April 25 2008,
It is mainly done from two following respects that thought: First, authorize for dispatch to a retailer on the network of capturing rapidly through the network; The concrete working technique is as follows: 1, Blanket bombing, release the information of supplying in each commercial platform. (Requirement: It is detailed that the product information wants to try hard, the title must be novel, get up and attract the result of the eyeball. )Release and finish, accomplish the sun to upgrade and upgrade with week. (Japan upgrades and upgrades the own judgement of the foundation to do with week. )
2, Make the price war, on the principle of small profits and quick turnover; (On the basis of guaranteeing products quality, the low price tactics leave in cost squeeze. )
3, Mail marketing, search for some whole sellers and end users from network, dare to recommend oneself. (Search for the potential method of customer, utilize to search for marketing come, realize instead search engine. )
4, Blog marketing, he can as our company a window of international communication, its advantage, can represent to your potential customer through audio frequency, video, characters, picture,etc.. If the ones that made are good, not second to the special-purpose websites of the company definitely.
5, The marketing of the search engine, now just like we In one hundred degrees that are made, goole English bag is annual and the same.
Second, utilizing traditional selling, the mode launch 1, this way faces the shelf in network marketing. Operate it as follows specifically: Search for the whole seller‘s contact way out, send to the post office or express to the products that are sent to the company and offer. Advantage: Can be exposed to the potential customer of a part directly, achieve the goal of making a deal rapidly. Shortcoming: Originally the result is not big, need to invest some fund. Predict: The expenses of post office: Whole sellers of 1000 families of 2000 yuan Postage expenses of 2 yuan / family; Express expenses: Whole sellers of 1000 families of 20000 yuan Express expenses of 20 yuan / family.
2, The producer sells directly to households (all parts) Advantage: 1, Save some freight; 2, Save the cost of labor;
Shortcoming: 1, The risk is greater; 2, Real our restive customer‘s materials of processing factory. Summarize: Until basically may accomplish at present on one hand, but the second respect has just begun to try.
The second respect, I am inclined to the first kind of method to popularize, the second kind of method is cooperated to operate.
Yang QingGuo April 25, 2008 Friday