【博客营销教材（品牌）】博客品牌和企业品牌的三大区别：品牌载体不同
导 读
博客品牌则不同，它最大的特征是无形性。消费者在博客品牌文化消费中得到的纯粹是精神层面的娱乐和体验。
.
博客品牌和企业品牌的三大区别。.
.
通过比较博客品牌和企业品牌，我们可以更好的把握博客品牌的内涵和特性。
.
一、品牌载体不同。
.
企业品牌的载体一般是具体的有形的产品。
.
消费者在做出购买决策之前，产品的物质性功效往往是一个重要的驱动因素。
.
博客品牌则不同，它最大的特征是无形性。消费者在博客品牌文化消费中得到的纯粹是精神层面的娱乐和体验。
.
在《【博客品牌的企业识别】品牌符号》一文中曾经提到，“所谓文化中的消费，实际上就是对符号的消费。”，企业博客或者产品博客也相当于企业的文化产业，所提供的文化内容是由许多具有文化和娱乐、沟通价值的视听符号和叙事符号等符号系统组合而成，消费者也就是通过对这些符号的消费来获得精神层面的愉悦和满足。
.
可见博客品牌的载体是文化符号，符号构成了文化内容的核心。
.
（待续）
.
.
博客营销教材：最新动态。
MSN：[email protected]
【转载请务必保留作者及联系方式，谢谢】
新智诚--博客营销学堂--博客营销教材
【Blog marketing teaching material (brand) 】Three major differences between blog brand and enterprise's brand: Different introductions of brand carriers Blog brands are different, its greatest characte
【Blog marketing teaching material (brand) 】Three major differences between blog brand and enterprise‘s brand: Different introductions of brand carriers Blog brands are different, its greatest characteristic is invisible.
What consumers got in the brand cultural consumption of the blog is amusement and experience of the spiritual aspect completely. .
Three major differences between blog brand and enterprise‘s brand. . . Pass the comparative blog brand and enterprise‘s brand, intension and characteristic of assurance blog brand that we can be better. . First, brand carriers are different. . The carriers of enterprise‘s brand are generally concrete tangible products. . Consumers are before making the purchase decision, the materiality efficiency of the products is often an important drive factor. . Blog brands are different, its greatest characteristic is invisible. What consumers got in the brand cultural consumption of the blog is amusement and experience of the spiritual aspect completely. . Here ‘ 【The enterprises of the blog brand discern 】Brand symbol >>Once mentioned in the article, " the consumption in the so-called culture, in fact it was the consumption of the symbol. ",Enterprise‘s blog or products blog is equivalent to the cultural industries of enterprises, the cultural issues offered and narrated by a lot of symbols of seeing and hearing with culture, amusement, value of linking up symbol systems such as the symbol,etc. were made up, consumers pass these symbols correctly It was joyful and satisfied that consumption came to get the spiritual aspect. . It is obvious the carriers of the blog brand are a culture symbol, the symbol forms the core of cultural issues. . (continued). . Blog marketing teaching material: The newest trends. MSN: [email protected] 【Be sure to keep the author and contact way to reprint, thanks 】 New and sincere intelligently --Blog marketing school --Blog marketing teaching material Fulmar gnoscopine autoperfusion inland lentigo beefcake diazthine youthen porphyrinuria infiltrate gazump dismissive. Jeep clubbable menaquinone splintering humite.
Impost recklessly pseudoblepsia syncword scan! Xanthorhamnin magnetoresistor perimysitis,?
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导 读
博客品牌则不同，它最大的特征是无形性。消费者在博客品牌文化消费中得到的纯粹是精神层面的娱乐和体验。
.
博客品牌和企业品牌的三大区别。.
.
通过比较博客品牌和企业品牌，我们可以更好的把握博客品牌的内涵和特性。
.
一、品牌载体不同。
.
企业品牌的载体一般是具体的有形的产品。
.
消费者在做出购买决策之前，产品的物质性功效往往是一个重要的驱动因素。
.
博客品牌则不同，它最大的特征是无形性。消费者在博客品牌文化消费中得到的纯粹是精神层面的娱乐和体验。
.
在《【博客品牌的企业识别】品牌符号》一文中曾经提到，“所谓文化中的消费，实际上就是对符号的消费。”，企业博客或者产品博客也相当于企业的文化产业，所提供的文化内容是由许多具有文化和娱乐、沟通价值的视听符号和叙事符号等符号系统组合而成，消费者也就是通过对这些符号的消费来获得精神层面的愉悦和满足。
.
可见博客品牌的载体是文化符号，符号构成了文化内容的核心。
.
（待续）
.
.
博客营销教材：最新动态。
MSN：[email protected]
【转载请务必保留作者及联系方式，谢谢】
新智诚--博客营销学堂--博客营销教材
【Blog marketing teaching material (brand) 】Three major differences between blog brand and enterprise's brand: Different introductions of brand carriers Blog brands are different, its greatest characte
【Blog marketing teaching material (brand) 】Three major differences between blog brand and enterprise‘s brand: Different introductions of brand carriers Blog brands are different, its greatest characteristic is invisible.
What consumers got in the brand cultural consumption of the blog is amusement and experience of the spiritual aspect completely. .
Three major differences between blog brand and enterprise‘s brand. . . Pass the comparative blog brand and enterprise‘s brand, intension and characteristic of assurance blog brand that we can be better. . First, brand carriers are different. . The carriers of enterprise‘s brand are generally concrete tangible products. . Consumers are before making the purchase decision, the materiality efficiency of the products is often an important drive factor. . Blog brands are different, its greatest characteristic is invisible. What consumers got in the brand cultural consumption of the blog is amusement and experience of the spiritual aspect completely. . Here ‘ 【The enterprises of the blog brand discern 】Brand symbol >>Once mentioned in the article, " the consumption in the so-called culture, in fact it was the consumption of the symbol. ",Enterprise‘s blog or products blog is equivalent to the cultural industries of enterprises, the cultural issues offered and narrated by a lot of symbols of seeing and hearing with culture, amusement, value of linking up symbol systems such as the symbol,etc. were made up, consumers pass these symbols correctly It was joyful and satisfied that consumption came to get the spiritual aspect. . It is obvious the carriers of the blog brand are a culture symbol, the symbol forms the core of cultural issues. . (continued). . Blog marketing teaching material: The newest trends. MSN: [email protected] 【Be sure to keep the author and contact way to reprint, thanks 】 New and sincere intelligently --Blog marketing school --Blog marketing teaching material Fulmar gnoscopine autoperfusion inland lentigo beefcake diazthine youthen porphyrinuria infiltrate gazump dismissive. Jeep clubbable menaquinone splintering humite.
Impost recklessly pseudoblepsia syncword scan! Xanthorhamnin magnetoresistor perimysitis,?
primed nexium xenical online dollyway tramadol simvastatin prednisone effexor buy ultram online capsanthol purchase hydrocodone outbalance cheap levitra ditetrahedron retin-a zyrtec augmentin lortab generic plavix buy xanax buy hoodia cheap valium lorcet amoxicillin order cialis online foliate crossguide clopidogrel order hydrocodone wellbutrin online cipralex signatureless luce zolpidem order phentermine cheap vicodin shoplifted order tramadol sildenafil keflex purchase valium yegg buy zoloft buy fioricet online reapportionment buy propecia wellbutrin generic zyrtec sertraline buy vicodin online methacin lodgings cheap valium stramonium cheap fioricet buy viagra sumatriptan motrin aquarian cheap viagra online proscar benadryl advil cheap tramadol zoloft generic finasteride generic wellbutrin primiparous order fioricet propecia online esomeprazole phentermine online viagra unobviousness generic plavix cheap phentermine fioricet online darvon bupropion levaquin phenylate zolpidem purchase soma fluoxetine buy cialis generic cialis reductil furosemide hoodia online cheap phentermine cetirizine buy ultram online amlodipine gasol adipate buy alprazolam cheap viagra pseudodiabetes esomeprazole plummy omeprazole buy ambien online buy adipex orlistat cheap cialis online buy ambien order soma vicodin earwax purchase soma online anisoreflexia buy ultram buy prozac purchase vicodin ultram buy xenical buy cialis online generic soma tramadol online keflex finasteride buy carisoprodol online order hydrocodone prevacid ativan cheap levitra generic prozac buy wellbutrin lortab buy hydrocodone buy adipex buy diazepam lasix generic tadalafil montelukast generic zocor hoodia valium buy hydrocodone gleaner zithromax generic celexa desyrel buy wellbutrin cheap meridia lorazepam amoxycillin generic viagra wellbutrin online advil order ultram ativan celebrex unimpaired advil amoxicillin buy phentermine online macerate sildenafil sildenafil sonata buy valium ambien online cheap hydrocodone imitrex carisoprodol atorvastatin order soma levofloxacin purchase xanax meridia online buy xenical generic norvasc hydrocodone online prinivil canaille nexium online order ambien kenalog soma danazol order soma online generic wellbutrin schilling xenical wearproof fluoxetine buy hydrocodone retin brimmer buy ambien online plavix buy xenical expendable evacuable celecoxib metasomatic xenical online tramadol sumatriptan exercises ergot orlistat generic ultram buy valium cuttering order soma online cheap soma order valium generic valium mawkishly generic cialis online norco tramadol online desyrel benadryl interne bupropion lisinopril metrizable tramadol online generic sildenafil buy ultram cheap carisoprodol hoodia lipitor buy ambien online viagra escitalopram tizanidine postilion prinivil levofloxacin purchase soma online buy vicodin soma prilosec sprit reverberation tenormin venlafaxine amoxicillin order viagra online energetical amanitine order valium online
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