杰士邦向社会提倡健康性文明 共同抵制艾滋病
发布者：laolaoniuniu 时间：2011年03月03日 18:37:42
在结束的第五届全国性文化节上，“性文明、性道德”就被第一次作为宣扬性健康的理念而广布天下，唤醒了全社会对艾滋病的关注。
“良好的性管理，是走向性文明的前提。”杰士邦从一开始就坚定了走崇尚“性文明”的企业发展道路。然而在最开始，甚至连一些业内人士看来，由于安全套是难以启齿的产品，安全套市场是一个国家管控严格的市场，因此安全套只能偷偷摸摸的卖，不可能打造出大市场，更不可能“造福”性文明。那么流淌着国际化文明思想的杰士邦真的就无法对抗这根深蒂固的瓶颈吗？
杰士邦没有让我们失望，通过不懈努力，它让世人见证了一个奇迹：从1998年5月杰士邦正式登陆中国开始，仅用了短短四年的时间，就拔得了中国安全套品牌的头筹，成就了中国安全套第一品牌。年年递增的营销额从侧面印证了杰士邦的视角高度——“坚持永不衰落的市场定律” ；在这一成功过程背后，安思尔——杰士邦作为一个有责任心的企业，并不仅仅关注销售业绩：自1998年进入中国以来，在十多年的发展中还潜在的推动了我国性文明事业的建设与发展。
在大多数公众眼里，性产品、性知识的宣传是企业变相争取终端市场销量的手段，即“表”，但是社会文明的进步却才是支撑这种手段的中坚力量，为“里”。在企业2009年市场占有量达到25%、远超同行业竞争对手的同时，杰士邦也为中国性文化事业开辟了诸多新领域，涉及大学生、贫弱妇女等多个群体，直接控制了艾滋病例蔓延的趋势。同年杰士邦制定下一个目标：争取在中国市场三到五年内实现40％以上的市场份额，用“市场＋性知识普及”将中国性文明推向接近北欧水平的程度。凭借“坚信中国的性文明一定会走向国际化的视野”的意念，杰士邦敢与艾滋病较量、与世界比肩，高举胜利的大旗一路凯歌。
“性文明是人类发展史中的社会必需品”，杰士邦在承担社会责任上从来都是敢于担当，10多年，杰士邦始终坚持了中国与国际两条腿走路的方针。
稳打国内是杰士邦基本要务。早在1998年，在卫生部和国家计生委的支持下，杰士邦就联合国艾滋病规划署、世界卫生组织和中国性病艾滋病防治协会等机构，制定了全面的社会营销计划，在全国范围内，开展了旨在推广安全性教育的“杰士邦生殖健康社会工程”的社会营销项目。5年后，杰士邦通过该工程对中国上亿万青少年进行了性教育普及，足迹遍布全国二十多个省、上百个城市。在历年的世界艾滋病日，杰士邦更携手红丝带中心等多个组织，举办数次公益主题活动，为中国艾滋病的防范做出了推动性作用。
在清晰的市场与品牌的目标指引下，1999年，杰士邦的年销售额理所当然的突破50%的高速增长。2008年，杰士邦成功将10万个安全套注入北京奥运会，成为第一个登上国际化盛会的独家安全套捐助商，而2010年，杰士邦在世博会免费发放的50万只安全套，则显示了杰士邦的王者风范，体现出一个国际高端品牌其对人性的关爱、对人权的尊重、对国际热点事务开明的态度。由此，杰士邦靠着勇于突破的精神和对性文明事业的执着，在业绩上再造巅峰，于2010年底，成为了一个总资产达20.45亿元，拥有遍布全国的2万个销售网络终端的安全套生产企业的霸主。
吸收国外是杰士邦宏伟蓝图。取得非凡成就后的杰士邦人，并没有就此罢休，而是又向前跨越了一大步：将在美国，欧洲，澳洲等国家均获得了极大的成功的全球第一款非乳胶安全套SKYN极肤进入中国，这款安全套也必将在中国的安全套产业掀起一场的革命。至此，安思尔——杰士邦行业绝对领导者的战略目标又向前迈进了一大步。其实正是文化上的彼此欣赏才促成这样的先合作后收购的结果，也正是之前的公益积淀和良好社会形象使得品牌被保留并作为主力机型推广。
文化的碰触促成了市场的交融，市场的开拓带动了全社会性文明的进步。杰士邦在中国和国际两大市场的作为，说明任何一个有战略计划的品牌都有可能成就自己，任何一次有明确目标的探索都有可能造就新文明。
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| 图示∶2010年12月即将出版的《中国特色医疗金鉴》登载的刘君主任及其机构 |
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Jieshi Bang to the community to promote the health of the civilization to boycott AIDS
Posted by: laolaoniuniu Time: March 3, 2011 18:37:42
At the end of the fifth national cultural festival, "sexual culture, sexual morality," was the first time as the idea of promoting sexual health, and widely distributed the world, wake up the whole community to AIDS.
"Good management of, is a prerequisite to sexual culture." Jieshi Bang firm from the beginning of taking the advocates of "sexual culture" of the enterprise development. However, in the beginning, and even some in the industry view, is hard to tell because the products of condom, condom market is the strict control of a country market, selling condom only sneaky, it is impossible to create a big market, not to " for the benefit "of civilization. Then the flow of civilization thought the international Jieshi Bang really not against this deep-rooted bottleneck it?
Jieshi Bang did not let us down, through the unremitting efforts, it allows the world to witness a miracle: from May 1998 Jieshi Bang begin official visit in China, only a short period of four years, had to pull the brand of Chinese condoms hold the event, achievements of the Chinese condom brand. Annual increases in sales volume from the side perspective of a high degree of confirmed Jieshi Bang - "adhere to the law of the market and never decline"; in the process behind this success, Ansell - Jieshi Bang as a responsible corporate not only concerned about sales: Since 1998, growth in China, in the ten years of development, China has the potential to promote the cause of civilization and the construction and development.
In the majority of the public eye, products, business knowledge in disguise for publicity is a means of end-market sales, the "table", but the progress of social civilization are the backbone is supported by such means as "where." Market share in the enterprise in 2009 reached 25%, far exceeding the industry competitors, while Jieshi Bang for the Chinese sexual culture opened up many new areas, involving students, women and other vulnerable groups, the direct control of the AIDS cases the spread of trends. Jieshi Bang the same year to develop the next goal: to fight in the Chinese market within three to five years to achieve 40% market share, with the "knowledge market + universal" nature of Chinese civilization, will push the level close to the Nordic level. With "firmly believe that China's sexual culture will go international perspective," the ideas, Jieshi Bang dare to compete with AIDS, and the world shoulder to shoulder, holding high the banner of victory all the way to triumph.
"History of civilization is in the social necessities," Jieshi Bang on the social responsibility has always dared to play, more than 10 years, always Jieshi Bang China and the international policy of walking on two legs.
Domestic stability is Jieshi Bang playing the basic priorities. As early as 1998, the Ministry of Health and the State Family Planning Commission's support, Jieshi Bang to UNAIDS, the World Health Organization and the Chinese Association of STD and AIDS Prevention and other institutions to develop a comprehensive social marketing plan across the country, activities aimed at promoting safe sex education, "Jieshi Bang reproductive health social engineering" of the social marketing project. 5 years later, Jieshi Bang through the project hundreds of millions of Chinese young people on sex education universal, footprints all over the country more than twenty provinces, hundreds of cities. World AIDS Day in the calendar year, the Red Ribbon Centre Jieshi Bang more work and many other organizations, held several public theme activities for the prevention of AIDS in China has made to promote the role.
In a clear target market and brand guidelines, 1999, Jieshi Bang's annual sales exceeded 50% of natural growth. In 2008, Jieshi Bang the 10 million condoms successfully into the Beijing Olympic Games, became the first international event in the exclusive provider of condom donations, and by 2010, the Expo Jieshi Bang free distribution of 500,000 condoms, display the the king of Jieshi Bang, reflecting an international high-end brand of their love for humanity, respect for human rights, international hot affairs on the open-minded. Thus, relying Jieshi Bang the courage to break the spirit and dedication to the cause of civilization, the pinnacle of performance on recycling, the end of 2010, became a total assets of 2.045 billion yuan, with all over the country's 20,000 sales network terminal the condom manufacturer's dominant.
Absorption of foreign countries Jieshi Bang blueprint. Remarkable achievements made after the Jieshi Bang who did not let the matter rest, but a big step forward in cross: in the United States, Europe, Australia and other countries was a great success of the world's first non-latex condom SKYN very skin into China, this condom is also condom industry in China will start a revolution. At this point, Ansell - Jieshi Bang absolute industry leader in the strategic goal of a big step forward. In fact the cultural appreciation of each other, only the first such co-operation led to the results after the acquisition, it is also before the accumulation of public welfare and good social image and make the brand to be retained as the main model promotion.
Touch culture contributed to the market integration, market development led to the whole social civilization and progress. Jieshi Bang in China and international markets as, for any brand of a strategic plan for their achievements are possible, any time a clear goal of exploration are likely to create a new civilization.
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