The Air Jordan 4 was once again Tinker Hatfield's baby. He introduced many new design concepts such as the straps on each side for improved ankle support. It was virtually impossible for MJ to roll his ankle in these sneakers. The shoes again featured the air sole heel for added cushioning and a full length midsole.
Nike air jordan continued the Jordan ad campaigns with Spike Lee, who played a character named Mars Blackmon. He created the famous Can/Can't TV ad which featured the Air Jordan 4, and gave them some extra promotion in his movie Do the Right Thing. Air Jordan 4 is simply one of the greats.