In the 1970s, the house of Chloe became “The Brand” for all fashionable people. Founded in 1952 by Gaby Aghion, this fashion house was known to employ hot, young designers in the late 1950s and 1960s. It also introduced ready-to-wear high fashion to the public during this time period. In 1966, Chloe hired Karl Lagerfeld to be its head designer. Under his direction, it became one of the most iconic brands in the 1970s. During this period, Chloe launched its first fragrance, newest Chloe
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