微软MSN和中国3G有何干系?

　　文/毛启盈

　　今天，微软MSN发布一站式平台，即通过一个平台http://3g.msn.cn可以下载微软各项最新发布的手机客户端产品，如必应搜索、MSN、SNS等多项业务，以达到与微软PC互联网服务的无缝整合。

　　别看这70字还不到的新闻通稿，让人琢磨再三。首先是这个域名，MSN和3G有干系，尤其是中国3G，在美国3G已经习惯了。因此，主要是中国消费者。其二，就是实现无缝整合。这有没有缝隙可不是微软说了算。移动互联网，要和中国运营商打交道，因此，这个平台还要看中国运营商脸色。其三，PC和移动社区，快要做烂了，同质化严重，一个国际化企业，要想在中国市场脱颖而出，没有差异化用户体验，对用户吸引力有多大，是个问题。

　　目前，在中国即时通信市场，腾讯QQ和飞信很强很本土化，尤其是腾讯的QQ，连街头蹬着三轮车的师傅也天天在线耗着，随时呼唤与同行联络，以便抢到生意。QQ的优势很明显，就是天天挂在手机上，也没有多少流量，因此，用户不担心资费问题。另外，QQ也没有多少复杂的功能，而且很容易找到你的朋友。而中国移动的飞信系统，主要针对的是拥有4.7亿的移动用户，很适合中国消费者的使用。

　　而微软MSN，在PC系统上，在中国市场大多是白领一族，每天使用的时间很长。而且，也成为了一种交流的主要工具。但是，由于目前还经常存在这掉线、中毒等问题，时常让一些上班族抱怨。如果过渡到手机上，一些功能可能会给消费者带来意想不到的惊喜，但是，简单易用以及符合中国消费者的使用习惯，这可能是微软必须考虑的问题。譬如说，很多朋友一起在线，其实，2G时代可能和QQ、飞信差不多。但是，到了3G时代，如果消费者使用不当，将会产生过高的3G资费。这是消费者最关心的两个问题，我们看微软如何面对这个挑战，这是关键。

　　其实，从今天微软把这个域名叫3G，微软试图通过3GMSN平台统一用户体验，完成连续的互联网生活。我想，微软推出这个移动互联网平台可能考虑的是未来几年的中国市场。不过，微软垂暮中国3G从10年期就开始了，据说每年通信展的时候，能能看到微软对中国3G的展示。

　　无论是PC还是手机上，我们都希望微软MSN，极可能做到本土化。这样，可能才能让中国3G发扬光大，走向世界。

　　为了让远在美国的微软工程师能够读懂中文，特用微软的bing翻译成英文：

　　Microsoft MSN and what is the relationship of the Chinese 3 g?

　　Author/QiYing Mao

　　Today, Microsoft's MSN publishing one-stop platform, that is, through a platform http://3g.msn.cn you can download the latest release of the Microsoft various mobile client products, such as search, MSN will be, more SNS, and so on in order to achieve with Microsoft PC Internet services to seamlessly.

　　This is Microsoft's MSN3G website screenshots

　　Don't look at these 70 words less news articles, making people poking around.The first is the domain name, MSN and 3 g are stakeholders, particularly the Chinese 3 g, 3 g has been used in the United States, do not wish to say that.Therefore, mainly Chinese consumers.Secondly, is the seamless integration.Is there a gap-this is not to be Microsoft.The mobile Internet, to deal with Chinese carriers, as a result, the platform also Chinese operators face.Thirdly, the PC and mobile community, do rotten, homogeneity is serious, an international enterprise, came to the fore in the Chinese market, there is no difference in user experience, the attraction to the user, is a problem.

　　At present, in China, instant messaging market, Tencent QQ and fly localization was very strong, especially QQ instant messaging clients, even the street with the push of the master of the tricycle has every day online consumption, summon contact with your peers in order to steal business.The advantage of QQ, that is obviously hung on the phone every day, and there's not much traffic, as a result, users do not worry about the price problem.In addition, QQ much complex features, and can easily find your friends.But the fly of China Mobile, mainly targets message system is to have a 4.7 billion of mobile users is suitable for the use of Chinese consumers.

　　While Microsoft MSN, in PC system, mostly in the Chinese market for white-collar workers, every day with a long time.Also, has become a major tool of communication.However, because this is still often drops, poisoning and other problems sometimes some Office workers complain.If the transition to the mobile phones, some functionality may be giving consumers an unexpected surprise, however, easy to use and to conform to the use of the Chinese consumer habits, this may be Microsoft must be considered.For example, a lot of friends online, in fact, 2 g era may and almost QQ, letter.However, to the 3 g era, if used improperly, consumers will have 3 g mobile tariff to be too high.This is a consumer-year-old concerned about two issues, we look at how to face this challenge Microsoft, which is the key.

　　In fact, as of today Microsoft put the domain name called 3 g, I think this platform, Microsoft may take into account is the next few years of the China market.Whether it is a PC or mobile phone, we all hope that Microsoft's MSN, most likely do localization.So, you might of talent and Chinese consumers share this in order to achieve peaceful coexistence.